The Community Director Role is an exciting opportunity for a
highly rewarding career in a fast-paced environment. The Community Director is
responsible for property operations, sales and marketing of Ambriant at Avondale,
an Independent Living Community for active adults. They will coordinate the financial
stability of the community, staffing practices, and day to day operations to fall
within the operational guidelines of governmental agencies and the parent
company.
Job Responsibilities:
- Responsible for all day-to-day operations and
managing all team members.
- Maintains high degree of resident satisfaction
and retention through consistent delivery of high-quality services and prompt
responsiveness to any resident concerns.
- Maintains relationships with prospective residents,
community organizations, government agencies, and the public.
- Administers annual resident satisfaction survey.
- Actively participates in the budgeting process.
- Controls expenditures by staying within the
constraints of the approved budget.
- Meets and exceeds budget occupancy and revenue goals
for the property.
- Hires, trains, disciplines, and terminates
associates in accordance with company policies.
- Responsible for hiring, promoting, executing disciplinary
actions, and terminating employees as well as ensuring consistency in the
selection and retention of quality personnel.
- Ensures buildings, grounds and property are up
to company standards through the oversight of preventative maintenance systems
and programs, and frequent inspections that meet company standards of
excellence.
- Maintains current departmental policies, procedures,
and licenses in accordance with company, Federal, State, and local
requirements.
- Acts as a member of Resident Counsel.
- Becomes active in social and civic affairs of
the local community.
- Represents the facility and the company to
governmental agencies, professional organizations, community groups and other
appropriate public agencies/groups.
- Utilizes sales and marketing activities and
strategies to maximize occupancy.
- Oversees the resident lease process to assure
required documentation is completed in a timely manner and in accordance with
established policies and procedures.
- Approves and tracks invoices from vendors,
contractors, and service providers for payment by reconciling work performed or
products purchased, ensuring validity and coding charges to appropriate
department.
- Manages lead database to properly cultivate
leads by analyzing target markets, sales objectives, and marketing strategies.
- Cultivates leads through phone calls, e-mails,
in person appointments, virtual appointments, events and more to generate
interest and provide information to prospects for Assisted Living and Memory
Care.
- Responsible for closing Sales in line with budget
and occupancy goals.
- Follows up with new residents to ensure
satisfaction with new accommodations.
- Maintains and documents follow-up with prospects
and applicants through CRM database.
- Assists with the development of the departmental
advertising plan, special events and promotional activities.
- Works with the VP of Sales & Marketing and
other representatives to develop and implement marketing research.
- Prepares occupancy reports.
- Maintains confidentiality of resident and
company records.
- Attends Marketing and networking events
externally.
- Plans
and coordinates special events and activities to increase prospect
visitation to the Community.
- Develops and maintains positive working
relationship with residents, family members, staff, management, and external
contacts.
- Assists
in developing and executing Sales and Marketing plans and programs, both
short and long range, to ensure maximum census.
- Create,
promote, and maintain good public relations.
- Identify
and establish an effective network of community and professional sources,
to include but not limited hospitals, rehabilitation centers, etc., to
provide resident referrals and develop relationships that provide on-going
lead opportunities for the Community.
- Maintain
a thorough knowledge of the community’s activities and services to
effectively and accurately represent and promote the Community to referral
sources and prospects.
- Maintain
current knowledge of the local market trends and competitors to assist in
developing and executing effective sales and marketing strategies.
- This job description represents an overview of
the responsibilities for the above referenced position. It is not intended to
represent a comprehensive list of responsibilities. An associate should perform
all duties as assigned by his/her supervisor.
Requirements:
- Building management experience preferred.
- Bachelor's degree in advertising, marketing,
communication, or equivalent experience preferred.
- Three years’ experience in Sales/Marketing,
preferably in the Senior Living Industry.
- Self-initiator with excellent interpersonal and
communication (verbal and written) skills.
- Ability to exercise considerable judgment and
discretion in establishing and maintaining positive internal and external
working relationships.
- Ability to work in a fast-paced environment that
is goal driven.