Community Relations Manager manages programs supporting the corporate strategy designed to promote and represent the organization and brand as a socially responsible force in the community. Creates and plans outreach programs that engage, support, and partner with the community and produce a positive impact to address local issues. Being a Community Relations Manager collaborates with internal and external stakeholders to develop clear objectives and deliver meaningful and measurable results. Supports community relations programs' entire life cycle, including coordinating events, managing volunteers, and executing grant proposals. Additionally, Community Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Community Relations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Community Relations Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Title: Community Relations Liaison
JOB DESCRIPTION SUMMARY:
Responsible for managing all aspects of organization marketing establishing and maintaining positive relationships with customers and referral sources, and responding to customer requests and concerns.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
2. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
3. Employs marketing and promotional initiatives to achieve budgetary volume projections.
4. Establishes and maintains positive working relationships with current and potential referral and payer sources.
5. Builds and monitors community, customer, payer and patient perceptions of CarePine Home Health as a high quality provider of services.
6. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
7. Maintains comprehensive working knowledge of CarePine Home Health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
8. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
9. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by CarePine Home Health.
10. Monitors and reports cost-effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
POSITION QUALIFICATIONS
1. Bachelor's degree in Marketing, Business Administration, Nursing or related field; Masters degree preferred.
2. At least three years experience in health care marketing management, preferably in home care operations.
3. Demonstrated ability to supervise and direct professional and administrative personnel.
4. Ability to market aggressively and deal tactfully with customers and the community.
5. Knowledge of corporate business management.
6. Demonstrates good communications, negotiation, and public relations skills.
7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
Job Type: Full-time
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Work Location: In person
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