Competitive Pricing Manager assists with the pricing analysis of revenue, market share, capacity, and competitor activity to provide pricing for products, geographies, and market segments aligned with products and sales strategy. Conducts market research and intelligence gathering and recommends pricing targets. Being a Competitive Pricing Manager maintains competitive pricing databases to monitor changes in the marketplace and their impact on new and existing products. Performs analyses to test customer price sensitivity and elasticity. Additionally, Competitive Pricing Manager typically requires a bachelor's degree in business or related discipline. Typically reports to a manager. The Competitive Pricing Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Competitive Pricing Manager typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
Responsibilities:
Calculate daily fuel profit margins, documents and communicates information to supervisor.
Executes price changes using the pricing system and in accordance with current strategies; follows-up with station to ensure site level execution in a timely fashion.
Establishes a system of electronic documentation and communicate and review internal and external comparative price data, including wins and losses due to price.
Reviews competitor pricing and compare to Parkland USA’s prices to ensure competitive pricing; communicate results with management.
*Monitors gas station level performance using all available reporting tools and provides recommendations for strategy adjustments.
Coordinates with all stakeholders within assigned geography on day-to-day execution, training, and integrations, and fuel marketing programs (e.g Roady’s, Get Upside, etc.), and recommends improvement opportunities.
Communicates multiple times/day with Fuel Pricing Manager to align on market activity and Parkland’s response.
Be the Subject Matter Expert on fuel regulations within assigned geography, including but not limited to lowest legal pricing, state of emergency, etc.
Support evolution of retail fuel price execution at Parkland
Active participant in Fuels Pricing Transformation project and any future projects led by Fuel Pricing team.
Liaise with ROC commercial team to stay abreast of all activities looking for synergies and potential points of conflict with retail.
Perform routine fields visits to maintain awareness of marketplace and maintain working relationships with operations team.
Employee must demonstrate safe work and risk management practices. Communicate and enforce all safety and security issues. Report and process all employee and/or customer incidents or unsafe acts in accordance with Parkland USA’s policy and procedure.
Ensure that confidentiality of data collected and stored are maintained.
Employee is expected to set priorities and meet deadlines. Employee is responsible for planning and carrying out assignments, resolving conflicts that arise, informing and coordinating with others as expected. Employee is accountable for ensuring the technical accuracy of their work and maintaining good working relations, both internal and external to Parkland USA. Self-direction and motivation are also expected.
Must meet performance expectations; Must complete any and all duties as assigned.
Qualifications (knowledge, skills and abilities to carry out the job duties competently including minimum formal qualifications and experience; list both required and preferred qualifications)
• Bachelor’s degree in Finance, Business or related field
• 5 years’ experience in industry, specifically in fuel pricing preferred
• Must possess strong analytical skills and accurate data entry skills
• Ability to process large amounts of work under tight deadlines
• Excellent customer service skills and ability to collaborate
• Strong verbal and written communication skills
• Proficient with technology such as Fuel Pricing Software, Power BI, MS Office
*Willingness to work evenings, weekends, and holidays on rotational basis as dictated by business needs
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