Construction Management Director jobs in Rochester, NY

Overview of the Company:

Oaks Inc is a conglomerate of companies that specializes in residential remodeling and construction including Oaks Roofing and Siding, Kitchens by Oaks, Oaks Dumpster Rental, Graves Bros Home Improvement and Quality Homes of Rochester.
We are committed to delivering excellence in every project we undertake, and we pride ourselves on our attention to detail and customer satisfaction.

We are looking for a Marketing Director with experience marketing for a construction or home remodeling company and or has experience with B2C marketing.

Responsibilities:

• Develop an annual marketing budget and monitor the budget to allocate funds appropriately.
• Hiring, training and supervision of all department employees.
• Create and execute a strategic, comprehensive marketing plans that will drive sales across multiple channels including, digital, other media channels, and traditional forms of advertising to meet sales goals.
• Develop marketing and creative concepts using industry knowledge and previous experience.
• Manage reporting and analysis of campaigns to ensure top performance.
• Work with team to develop a streamlined process of new creative concepts across all marketing channels.
• Support execution of the SEO strategy and additional marketing channels as the business evolves.
• Support customer marketing efforts including the development and execution of email campaigns, and current client database marketing efforts.
• Understand key marketing performance metrics and tracking tools to measure the effectiveness of the marketing activities.
• Analyze consumer behavior and adjust marketing campaigns appropriately. Stay up to date on current marketing trends to always engage and best reach target audiences.

Qualifications:

• Bachelor's Degree in Marketing or Business-related field.
• Minimum of 5 years of related B2C (Business to Consumer) Marketing.
• Minimum of 5 years in a supervisory/management role.
• Construction or Home Remodeling marketing experience strongly preferred.
• Experience working for or directly with an agency.
• Knowledge of digital marketing, social media advertising, SEO, SEM, remarketing, retargeting, content creation and creative development skills.
• Extensive experience with testing and analysis of all marketing campaigns.
• Planning and analytical skills with attention to detail.
• Excellent communication skills to understand and present marketing ideas.
• Stellar relationship-building skills to foster relationships with clients.

Pay: Commensurate with experience ($90,000-$130,000)

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 5 years (Required)
• Digital Marketing: 5 years (Required)
• Management: 5 years (Required)

Work Location: In person