Consumer Credit Manager jobs in Anaheim, CA

About the Role & Team:

The Disney Experiences group is seeking a motivated Consumer Insight Manager to join the Consumer Insight team that supports Digital Innovation!

We are responsible for leading consumer insight and user research projects throughout the product development process, from inception to completion. We manage relationships with partners, and lead project teams through objective setting, study design and execution, data analysis, and reporting.

We focus on applying primary/custom research as well as secondary data tools/resources to help inform business decisions around strategy, product development and communication/marketing.

This role would be based in Anaheim, CA but could have potentially up to 20% travel to Disney’s Glendale Offices.

This role will report to the Manager, Digital Innovation.

What You Will Do:

• Lead the execution and day-to-day management of both custom qualitative and quantitative consumer research, usability, and user research studies from inception to completion

• Project management across all aspects of qualitative research projects (e.g., focus groups, in-depth interviews, in park intercept testing, usability testing, and user research), including client management, development and review of discussion guides, stimuli management, moderation, analysis, reporting, and presentation of research results

• Conduct surveys (including questionnaire development and data analysis) and write/present insight driven reports using in-house online panel

• Collaborate with partners across the organization to complete UX Research, inform product and design strategy, and help improve the user experience.

• Support and manage internal ad-hoc requests and business questions by analyzing a variety of data sets (across both primary and syndicated sources as needed) and then summarizing communicating key insights, this includes in-depth custom analyses using SPSS data sets

• Creation and presentation of reports and summaries of insights uncovered, from across multiple data sources for internal presentations

Required Qualifications & Skills:

• 7 years of primary consumer research experience required, managing or assisting on custom research (across both qualitative and quantitative studies)

• Experience in the implementation of custom qualitative and/or quantitative market research methodologies

• Proven experience performing intercept testing/comfort with in-person recruitment and testing

• Project management and data analysis experience, including the prioritize priorities, projects, and deadlines simultaneously in an organized manner

• Experience moderating qualitative research (RIVA training or past moderating experience required)

• Able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote)

• Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)

• Demonstrated interpersonal and relationship-building skills

• Possesses an enthusiastic and positive “can do” outlook, even when under pressure

• Self-motivated - able to self-start projects and solicit collaborations

• Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities

• Analytical thinker who has a passion for learning/insights, enjoys problem-solving, and is willing to challenge traditional thinking in a collaborative way

• Some travel required (including attendance at evening focus groups)

• Experience conducting research in a consumer products and/or entertainment company a plus

• Digital Literacy: PowerPoint, Word, Excel, Outlook

Education:

• Bachelor's degree required; coursework in the fields of Design, Marketing, Market Research, Communications, Psychology, Consumer Behavior, English, or Social Sciences preferred