Content Manager - Web jobs in Baton Rouge, LA

Position Title: Content Manager

Company: Metal Fab Guys

Location: Walker,LA

About Metal Fab Guys:

Metal Fab Guys is a pioneering contract manufacturer and direct-to-consumer e-commerce brand in the metal fabrication industry. Renowned for our innovation, quality, and commitment to excellence, we provide cutting-edge solutions that meet the diverse needs of our clients. Our culture is built on collaboration, learning, and ensuring every team member feels at home, reflecting our belief that work should be both enjoyable and fulfilling.

Job Overview:

We are looking for a skilled Content Manager to develop and implement content strategies that effectively promote our brand, products, and services within the metal manufacturing industry. The Content Manager will be responsible for creating engaging and informative content across various channels, including our website, blog, social media platforms, and marketing materials. The ideal candidate will have a strong understanding of content marketing principles, excellent writing and editing skills, and a passion for the metal manufacturing industry.

Key Responsibilities:

• Develop and execute a comprehensive content strategy aligned with the company's goals and objectives.
• Create high-quality written content, including blog posts, articles, case studies, whitepapers, and website copy, that educates, informs, and engages our target audience.
• Collaborate with internal teams to gather information and insights for content creation.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our digital properties.
• Manage the company's social media presence by planning and scheduling posts, engaging with followers, and monitoring relevant conversations.
• Monitor and analyze content performance using analytics tools to measure effectiveness and identify areas for improvement.
• Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and metal manufacturing.
• Ensure all content adheres to brand guidelines, style standards, and regulatory requirements.
• Coordinate with external partners, such as agencies, freelance writers, and industry influencers, as needed for content production.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent job experience.
• Proven experience as a Content Manager, Content Strategist, or similar role, manufacturing industry experience is a plus.
• Strong writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
• Familiarity with content management systems (CMS) and digital marketing tools.
• Knowledge of SEO principles and best practices.
• Proficiency in using social media platforms for business purposes.
• Excellent communication, collaboration, and project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Self-motivated and able to work independently, as well as part of a team.
• Passion for the metal manufacturing industry and a desire to learn and grow within the field.

Skills:

• Experience with SEO writing and blogging.
• Proven work experience in the field of content creation.
• Basic coding skills.
• Collaborative leadership skills.
• Data interpretation skills.
• Hands-on experience with MS Office and WordPress.
• Basic technical knowledge of HTML and web publishing.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting for extended periods of time, including, without limitation, in an office setting.

Why Join Metal Fab Guys?

• Be part of a company at the forefront of the metal fabrication industry, known for its innovation and quality.
• A culture that values collaboration, creativity, and continuous learning.
• Competitive compensation package, including performance bonuses and opportunities for professional development.
• A supportive team environment where you can make a significant impact.

How to Apply:

Please submit your resume, cover letter, and portfolio (including examples of previous campaigns and photography work) through Indeed. In your cover letter, please highlight your experience with managing multiple social media platforms and your approach to digital marketing.

Disclaimer:

Metal Fab Guys is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Job Type: Full-time

Pay: $40,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to Relocate:

• Walker, LA 70785: Relocate before starting work (Required)

Work Location: In person