Content Manager - Web jobs in New Britain, CT

Consumer Experience Content Manager - Cromwell, CT (Hybrid)

The Consumer Experience Content Manager plans, aligns and oversees all aspects of global content across all platforms, including but not limited to blog posts, articles, videos, infographics, web, digital and social advertising.

At dsm-firmenich people are at the heart of the company. We are committed to equal employment opportunities and value diversity in the workplace.

Responsibilities:

• Content Development and Management: Lead the creation of high-quality, engaging content across multiple platforms including digital, social media, print, etc.
• Content Calendar and Planning: Develop and maintain a content calendar aligned with key marketing initiatives, product launches, and industry trends. Work hand-in-hand with brand marketing, design and web developers to set priorities and coordinate content production schedules, deadlines, etc.
• Content Optimization and Performance Tracking: Utilize data analytics and performance metrics to assess the effectiveness of content initiatives. Work with cross-functional stakeholders to identify opportunities for optimization and improvement based on audience insights, engagement metrics, and market trends.
• Brand Experience Enhancement: Collaborate with brand, design and agency teams to deliver consistent and cohesive brand execution across consumer, HCP, and customer touchpoints including website, social media, email communications, events, and customer support.
• Cross-Functional Partnership: Foster close partnership with external (agency) partners, internal design and marketing 'clients' (global/regional brand and digital marketing teams)

We Bring:

• A competitive compensation package, with comprehensive health and welfare benefits
• A place to grow and develop.
• A company that is purpose-led and performance-driven in a corporate culture that values people and planet.
• The opportunity to work on growing brands and build on a strong foundation.
• The chance to make improvements and make an impact on the business.

You Bring:

• Bachelor’s degree
• 3 years of experience managing digital content for a B2C company or agency
• Experience managing content on Meta, Tiktok, WordPress, etc
• Experience with supplement/nutraceutical, pharmaceutical or OTC is a plus
• Experience developing content/campaigns across multiple media platforms
• Experience working effectively with multiple cultures/designing globally relevant content
• Eagerness to learn and build expertise about brand, product, consumers, market contexts, and stakeholders
• Collaborative with ability to foster partnership with a variety of stakeholders
• Strong organizational skills and ability to take ownership on projects; strong analytical skills to analyse reports and work with data sets
• Strong writing skills and creative acumen

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.

dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. dsm-firmenich people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

#ext