Content Specialist jobs in Boulder, CO

Supervisor: Head of Yoga International

Yoga International is looking for a creative, dedicated, and multi-talented Content Coordinator with deep yoga knowledge and experience to manage the flow of content into our platform and help shape the publishing and content strategy with creativity, care and respect for the yoga tradition and our brand.

This person will be enthusiastic about yoga, curious about how to serve our yoga audience best, and willing to jump in quickly and take charge of our content publishing.

This role will sharpen and strengthen your already robust yoga knowledge and experience–be prepared to take-on a fast-paced and deeply rewarding career path.

WHY DO YOU WANT TO WORK AT YOGA INTERNATIONAL?

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in the West. As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space.

Our small team consists of yoga aficionados and the yoga curious–all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other. Onsite, we have yoga fitness classes, a labyrinth, a cafeteria that serves organic food options and beverages, and free snacks.

WHO ARE YOU?

You are both creative and technical. You are upbeat, organized, and have a contagious work ethic. Your writing and digital media skills are stellar and you have a penchant for detail. You have experience with Web based tools and content management systems and love learning. You have an understanding of video production. You enjoy wearing many hats, working with a startup mentality, and sharing your gifts with the team.

You have a deep understanding of yoga philosophy, traditions, culture and styles, including the limbs of yoga outside of asana. You are able and excited to work onsite at our office in Louisville.

Content Publishing

• Own content publishing pipeline, from post-production to publish.
  • Design and maintain a publishing schedule and communicate it to the organization
  • Work with Post-Production team to manage the media editing schedule
  • Review all content, video and audio, for high media quality and high content value/technical acuity (QC), including closed captions
  • Gather and organize all content assets in necessary sizes and formats for publish
  • Work with technical teams to ensure content offerings are matched with proper marketing offers
  • Meet deadlines
• Manage content publishing technology

Content Programming, Merchandising, and Creative Writing

• Repurpose existing content (video, audio, and written) into intriguing, cohesive content offers based on market opportunities and internal data
• Design learning pathways, e-books, and other content resources for yoga practitioners
• Work with UI/UX designer to improve learning and content experience on web, mobile, and app
• Assign and touch up lead imagery for all content
• Own content discovery and merchandising, including featured/seasonal content, metadata, search, and filters.
• Coordinate efficient delivery of metadata from outside distributors and teachers, when necessary
• Curate, update, and maintain content pages
• Write and copyedit engaging and informative content descriptions and assign appropriate metadata for all content.
  • Support marketing team in copyediting
• Write and implement content delivery emails aimed at engagement and retention.
• Write and publish member newsletters/What’s New emails.

Asset Management

• Maintain a clean and organized content asset library
• Own asset library, including all imagery for content leads, merchandising, and teacher promotions and be able to share access to assets when necessary

Content Data/Health

• Analyze and report on content performance, keeping the content catalog healthy and robust. Own content data and metrics.
• Keep abreast of content trends and yoga trends.
• Manage course sales calculation and reporting.

Teacher/Vendor Relationships

• Develop, manage, and maintain teacher relationships as it pertains to content – Communicate with teachers about content publishing, assets, descriptions, promotions, etc
• Develop, manage, and maintain vendor/partner relationships when applicable

Technology

Technology is an integral part of this position. Experience with email, Google Docs, and Google Sheets is required. Knowledge of Slack is preferred. While experience with other specific internal technology isn’t required, confidence with digital media technologies is required. Other technologies include our digital media publishing platform, content management system, database management system, email system, our web and mobile applications on various devices, Google Analytics, and data management systems. An interest in leveraging AI in an ethical manner is encouraged.

• Impeccable organizational skills, time management, and attention to detail
• Experience in project/workflow management and meeting deadlines
• Familiarity with following, creating, and improving standard operating procedures (SOPs)
• Ability to identify technical and content/yoga issues in content
• Creative and technical writing and copy editing skills
• Experience designing successful and engaging content offerings
• Attention to user experience and focus on retention and engagement
• Strong proficiency in professional communication and relationship building and management
• Experience using software to touch up imagery, and managing creative assets
• Understanding of data analyzation and reporting, the importance of data integrity, and using data to inform decision-making
• Ability to collaborate across departments with various levels of stakeholders
• Understanding of video production processes
• Deep understanding of yoga culture, including strong working knowledge of yoga terminology, poses, practices, styles, and history
• Knowledge of web accessibility standards
• Experience with email, Microsoft Excel/Google Sheets, and Google Docs
• Bachelor’s degree or equivalent

Preferred Skills and Experience

• Yoga teaching experience or Teacher Training certification is strongly preferred
• Experience with video production
• Experience in learning design and/or curriculum design
• Proven track record of increasing retention through content discovery, merchandising, and content publishing
• Experience with Slack, Hubspot, Contentful, and/or Airtable
• Bilingual English and Spanish

• US citizenship or US residency with an existing work permit is required
• Non-smoker
• Must be available to work in our campus in Louisville, Colorado
• No matter how extraordinary a candidate might be, even if they could bend space and time with their brilliance, we solemnly swear that we will remain unyielding in our dedication to the in-office experience. Our commitment is etched in stone and cannot be swayed by even the most awe-inspiring talents.
• Only those who possess the utmost love for in-office work need apply. Remote work enthusiasts, we respect your passion but stand firm in our ways.

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.