Content Specialist curates content used for a variety of web, mobile, and other platforms. Researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Being a Content Specialist organizes content in a way that makes sense/is most useful for target customers. Stays up-to-date on best practices and make recommendations for content strategy. Additionally, Content Specialist analyzes content needs and studies content consumption data to optimize content. Requires a bachelor's degree. Typically reports to a manager. The Content Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Content Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
We are seeking a skilled UX Content Strategist to join our team. As a UX Content Strategist Intern, you will play a key role in improving the user experience across our digital platforms. You will work closely with our digital team to develop and implement content strategies that align with our goals and enhance the overall user experience.
The items below are intended to describe the general nature and level of work performed by an individual assigned to this position. These are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified in this position. The position description is subject to change by the City as the needs of the City and requirements of the position change.
· Develop and implement content strategies for the City of Midland's digital platforms.
· Collaborate with the digital team to create user-friendly content that meets the needs of our residents and visitors.
· Conduct content audits and analyze user feedback to identify areas for improvement.
· Create and maintain content style guides and templates.
· Write, edit, and proofread content for the City of Midland's website.
· Optimize content for search engines (SEO) and accessibility standards.
· Stay up-to-date with industry trends and best practices in UX and content strategy.
Ability to sit and move about an office department or building. Ability to kneel, crawl, climb and twist to install and maintain equipment. Must be able to lift and move PC's and related equipment.· Bachelor's degree in English, Journalism, Communications, Marketing, UX Design, or related field.
· Educational background, certifications, or completed courses in UX design, content strategy, or related fields.
· Strong writing, editing, and communication skills.
· Experience with content management systems (CMS) and SEO tools.
· Knowledge of UX design principles and best practices.
· Ability to work collaboratively in a fast-paced environment.
· Attention to detail and a passion for creating great user experiences.
· Familiarity with HTML, CSS, and JavaScript is a plus.
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