Content Specialist jobs in Minneapolis, MN

eCommerce Content Specialist

Job Description

ABOUT THE COMPANY

Crecera Brands is the driving force behind Sportsman’s Guide, The Golf Warehouse, and Baseball Savings.com, three of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, and baseballsavings.com.

ABOUT THE POSITION

As an eCommerce Content Specialist, you will play a critical role in managing and optimizing the content across various digital platforms to drive sales, enhance user experience, and strengthen brand identity. You will collaborate with cross-functional teams to create, curate, and maintain compelling and consistent content that resonates with the target audience and aligns with business objectives. You will be supporting all three Crecera Brands – Sportsman’s Guide, TGW.com, Baseballsavings.com.

RESPONSIBILITIES AND DUTIES

• Develop engaging and conversion-driven product descriptions, headlines, banners, and other content assets for eCommerce platforms.
• Develop engaging blogs across multiple entities.
• Curate and optimize images, videos, and multimedia content to enhance product visibility and appeal.
• Ensure content accuracy, consistency, and alignment with brand guidelines and SEO best practices.
• Conduct keyword research to identify relevant search terms and trends.
• Optimize product listings and content for search engines to improve discoverability and organic traffic.
• Monitor and analyze SEO performance metrics to refine strategies and enhance content visibility.
• Manage content calendars, schedules, and workflows to ensure timely and consistent content updates.
• Regularly audit and update product information, pricing, and inventory availability.
• Monitor user-generated content and reviews, responding promptly to customer inquiries and feedback.
• Collaborate with marketing, design, and merchants to align content
• Perform other duties assigned.

EDUCATION AND EXPERIENCE

• Bachelor's degree in English, Marketing, Communications, Business, or related field.
• Proven experience in eCommerce content management, preferably in retail or consumer goods industries.
• Strong understanding of eCommerce platforms, content management systems, and digital marketing principles.
• Proficiency in SEO tools and techniques, keyword research, and optimization strategies.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in content creation tools, graphic design software, and multimedia editing platforms.
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced, deadline-driven environment.
• Strong collaboration and interpersonal skills, with the ability to work cross-functionally and build relationships with stakeholders.
• Knowledge of golf, baseball and outdoors not required but preferred.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)