Content Specialist jobs in Newport News, VA

Description

Job Overview:

We are seeking a motivated and skilled individual to join our team as a Digital Content and Automation Specialist. Reporting directly to the Technology Manager, the Digital Content and Automation Specialist will manage the content and design of our public website and intranet, oversee social media outreach, and develop tools to automate our business processes. The successful candidate will be crucial in enhancing our online presence and optimizing our operational efficiency through automation.

Key Responsibilities:

• Manage the content and design of our public website and intranet, ensuring they are up-to-date, visually appealing, and user-friendly.
• Oversee social media outreach efforts, including content creation, scheduling, and engagement with our target audience.
• Collaborate with cross-functional teams to identify opportunities for automation and develop tools, mechanisms, and workflows to streamline business processes.
• Conduct regular website and social media analytics reviews to assess performance, identify areas for improvement, and make data-driven recommendations.
• Stay up-to-date with industry trends, best practices, and emerging technologies related to digital content management and automation.

Requirements

Qualifications and Skills:

• Bachelor's degree in a relevant field (e.g., Computer Science, Information Technology, Digital Marketing) or equivalent practical experience.
• Proven experience in managing the content and design of websites and intranets, preferably using content management systems (CMS) and web development tools.
• Strong understanding of social media platforms and experience in managing social media accounts for business purposes.
• Proficiency in programming languages (e.g., Python, JavaScript) and experience with automation tools and frameworks.
• Familiarity with analytics platforms (e.g., Google Analytics) to track website and social media performance.
• Excellent attention to detail, organization skills, and ability to manage multiple tasks and prioritize effectively.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.

Additional bullet points to consider:

• Collaborate with internal stakeholders to develop and implement digital content strategies that align with the company's goals and objectives.
• Monitor and optimize website and intranet performance, including page load times, responsiveness, and overall user experience.
• Conduct regular content audits to ensure accuracy, relevancy, and consistency across all digital platforms.
• Develop and maintain an editorial calendar to plan and schedule content updates, promotions, and campaigns.
• Implement search engine optimization (SEO) strategies to improve website visibility and organic search rankings.
• Monitor industry trends and competitors' digital content strategies to identify opportunities for improvement and innovation.
• Stay updated on emerging technologies and industry best practices related to automation, digital content management, and user experience.
• Collaborate with the marketing team to integrate digital content and automation initiatives into broader marketing campaigns.
• Train and educate team members on digital content management systems, automation tools, and best practices.
• Assist in creating and executing digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.