Content Specialist jobs in Racine, WI

Are you a Marketing professional who loves to be creative? Someone who enjoys managing the creation and distribution of content across all our platforms, including our website, social media, and marketing materials?

The Content Marketing & PR Specialist is responsible for implementing content marketing and public relations programs across a variety of channels. The ideal candidate has experience implementing content marketing programs that drive increased engagement, brand awareness and organic growth within digital mediums. The incumbent will be responsible for developing content for digital properties including social media and email; developing SEO-optimized web content; drafting and distributing press releases; and reviewing copy written by others for grammar and brand consistency. 

Requirements

• Produce high-quality content for channels including blog, website, email, newsletters, videos, social media and digital ads; develop non-digital content like flyers, posters and banners as needed.
  

•  Ensure all content developed for website is SEO-optimized, and update on an ongoing basis
  

•  Develop blog calendar and produce content on scheduled basis
  

•  Work with stakeholders across the business to understand different financial products and understand differentiators, in order to effectively position products and services.
  

•  Produce and distribute press releases, and act as point of contact for press inquiries
  

•  Develop content that supports business and community development efforts
  

•  Enhance content brand guidelines
  

•  Analyze the performance of content within digital channels (email, website, etc.) and optimize to increase performance
  

•  Work with marketing team to ensure alignment between content strategy and marketing plan
  

•  Identify opportunities for cross-brand promotion of content and product offerings
  

•  Stay up-to-date on organic search best practices
  

•  Implement PR plan in a timely manner, and identify opportunities to insert GLCU into ongoing conversations
  

•  Pivot quickly and adapt, and react with appropriate levels of urgency when required
  

•  Manage content marketing projects
  

•  Quantify ROI of content marketing and earned media programs
  

•  Coordinate with agencies and vendors including print vendor, website vendor and creative agency
  

Qualifications:

• Bachelor's degree in a related field, preferred
  

• 3 to 5 years experience in similar position
  

• Expert at implementing content marketing programs
  

• Financial background strongly preferred
  

We’re the total package! We offer GREAT Benefits!

If that sounds like you and you’re excited by the idea of joining a world-class team that’s passionate about growing together, we look forward to hearing from you. Apply Now!

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Meet Pyxai

Screening and Recruiting Company - 11-50 employees

Pyxai (pronounced picks-eye) is an innovative technology company focused on bringing the transferable skills (soft skills) of job candidates to the forefront of the hiring process. Resumes do a great job at listing education and experience, but how does anyone knows how well a job candidate communicates, how great they problem solve, or even how flexible they are?  At the top of the hiring funnel, these are unknowns and they shouldn’t be. Research shows these skills truly hold the key to career success across all industries. 

Really think about it.  If you’re a genius at your job, but you can’t communicate well with others, how would that impact you at your job? Here’s a clue: misunderstandings or no communication at all creates conflict with others due to misalignments in expectations. Bottom line, poor soft skills lead to inefficiencies and conflicts at work (and in personal life too!).

With this in mind, Pyxai specializes in qualifying hard skills and screening for the soft skills most applicable to the role. We do this via our proprietary Video Interviewing technology. We focus on Operation-related jobs from Entry-level roles to Director-level roles. Our hope is to build long-lasting partnerships by providing clients and candidates with powerful data, great service, and valuable information to empower their searches.