Content Specialist jobs in Rockford, IL

IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, Enatel, and IVRY Technologies.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family-run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry's most innovative and trusted tools.

The Web Content Operations Specialist is a dynamic role that leads our global web experience practice for IDEAL Industries, Inc. This role blends digital branding, user experience, personalization, and web executions for a set of global businesses in the IDEAL family. They will be responsible for developing web experiences, building customer journeys, and making strategic and data driven updates. They will need to help develop and understand multiple brand identities and paths to purchase on digital. The Web Content Operations Specialist works closely with the Marketing Managers from each business to create experiences in a way that help IDEAL achieve its objectives. The position reports to the Director of Digital Marketing.

Responsibilities:

Lead web experience & content strategies and bring them to life for the IDEAL global family of brands through development of a monthly calendar of updates, enhancements, A/B tests, and personalization initiatives (Corporate, IDEAL Electrical, Anderson Power, Enatel, ETCS, and IVRY) that align to strategies and improve the CX.
• Partner with teammates and our brands to develop and improve digital experiences across pages, banners, customer journeys, navigation updates, etc. Examples: New product launches, special events, customer segments.
• Execute front-end web design and authoring updates to supported websites using Adobe Experience Manager and Adobe Commerce (these are marketer driven interfaces and do not require knowledge or experience in coding or engineering).
• Utilize tools and process to ensure that all websites and updates meet WCAG AA requirements.
• Manage on and off page SEO optimization to improve website quality and relevance.
• Partner with teammates to create and execute an ongoing series of A/B merchandising tests to optimize the customer experience using Adobe Target. Tests will include a mix of images, copy, navigation, etc.
• Responsible for leading and identifying UX enhancement projects, upgrades & managed service projects with our technical agency partner.

Qualifications:

• Four-year college degree with 4-6 years post-college experience in web management or web design (or the equivalent in experience)
• High proficiency in the Microsoft Office Suite.
• Experience designing & authoring websites for desktop & mobile (technical or non-technical)
• On and off page SEO experience
• Experience working with multi-region & language sites
• HTML a plus, but not required.

Knowledge, skills and abilities:

• Self-starter with a passion for digital
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• An understanding of how to translate a brand into the digital space
• Able to work successfully on an independent basis
• Able to deal with people at all levels
• Attention to detail and drive for results
• Creative and analytical problem-solving skills
• Ability to manage multiple projects at the same time in a fast-paced environment

IDEAL INDUSTRIES, INC. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We are proud to be an equal opportunity employer and we know that it is our people that truly separate us from the competition. We offer competitive compensation and benefits including medical, dental and vision insurance, 401K and a Pension plan. To learn more about us, visit us at www.idealindustries.com

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