Content Specialist curates content used for a variety of web, mobile, and other platforms. Researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Being a Content Specialist organizes content in a way that makes sense/is most useful for target customers. Stays up-to-date on best practices and make recommendations for content strategy. Additionally, Content Specialist analyzes content needs and studies content consumption data to optimize content. Requires a bachelor's degree. Typically reports to a manager. The Content Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Content Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
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Are you a dynamic marketing talent who wants to be part of something more? Then let us introduce you to Forward Corporation.
Forward Corp is a 95-year-old company in Standish, MI. We’re known mostly for our convenience stores, but we also own and operate more Subway restaurants than any company in the state. Add hotels, a full-service restaurant, a screen-printing company and a heating fuels business, and you'll see Forward Corp is a marketer's dream.
And we’re looking for a big-time dreamer like you.
We currently have an opening for one of the positions that oversees marketing for specific divisions. This will include research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
Additionally, we are looking for someone who will support and execute the strategies of the marketing team and contribute to the creation and distribution of content. Some of our content marketing will include social media, blogs, video, podcasts, emails and images for print media and distribution.
This role is for someone who can work autonomously and take ownership of these divisions by working with the division managers and the Corporate Marketing Director to create awesome marketing plans and then executing them to perfection. You'll get to do cool stuff like plan trade shows and events, write radio commercials, make billboards, and run social media pages.
We want an outgoing, upbeat, and high-energy talent with a drive to learn and grow. From there, we’re looking for someone with a four-year degree and marketing or communications experience. The ideal candidate will also have a background in writing and editing with a focus on audience segmenting and targeting; understanding of SEO; and the ability to handle competitive market research. More than anything, we’re looking for the right personality. Prior knowledge and experience in our industries would be great but is not necessary.
If this sounds like you and you have a drive to do great things, apply and tell us why you think you’d be a great fit for the Forward Marketing Team! This is a full-time, salaried position with a complete benefit package.
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