Content Specialist, Sr. jobs in Dothan, AL

About Eagle Eye Outfitters

Founded in 1999, Eagle Eye Outfitters is an independent outdoor lifestyle retailer in Dothan, Alabama. From our humble roots many years ago, Eagle Eye has now expanded to over 45,000 square feet, becoming a premium retail partner for the best brands in the outdoor industry. As a leader in the retail community in South Alabama, we use outdoor retail as a platform to encourage outdoor pursuits, environmental stewardship, and fulfillment of our community mission statement. It is always our goal to offer our customers the very best quality with unmatched radical customer service.

Working at Eagle Eye Outfitters

At Eagle Eye Outfitters, we believe the work we do changes people’s lives. We are a locally owned business with big ambition. People are the heart of any organization - including our own. Our company’s motto is People Matter Most, which applies to our approach in every decision we make to serve our customers, staff, and community. We are dedicated to empowering & developing people, solving tough problems, and helping careers flourish inside and out.

Content Creator Job Description Summary

The Content Creator is responsible for producing high-quality photography and content that engages customers and builds brand recognition. This position will provide support for the marketing & e-commerce divisions through a variety of channels including digital, print, web, and video. The Content Creator should have a solid understanding of how each online platform works and how to optimize content so that it is engaging on those channels. The ideal candidate will be an excellent communicator, with brilliant presentation, content development, and organizational skills. The Content Creator will report directly to the Marketing Manager.

The Content Creator will work closely with the Media Specialist to ensure the following responsibilities are carried out.

RESPONSIBILITIES

• Create and develop a variety of brand photography assets for a variety of uses including web, print, social media, and video.
• Edit video and still photography and be confident in the use of professional software such as Adobe Creative Suite.
• Assist in planning, creating, and editing video content for our social media platforms such as Instagram Reels, TikTok, YouTube, etc.
• Working alongside the Media Specialist and E-Commerce team to develop strategies and a schedule for website content creation (product photos and videos).
• Execute multiple, simultaneous design and creative projects while staying on schedule.
• Create assets and content for a variety of media platforms including but not limited to advertisements, websites, social media, brochures and proposals, promotional and educational videos, merchandising and collateral, and as assigned.
• Understand the target consumer, identify new trends, and utilize opportunities.
• Apply visual design best practice principles to the design and development of static and interactive elements (graphics, videos, photos, print, etc.), while maintaining EEO brand standards.
• Understand, enhance, and maintain the brand identity for EEO.
• Work with contract professional videographer & photographer as needed.
• Develop a deep understanding of the processes of both the marketing & e-commerce divisions and build stellar relationships with internal teams.
• Strong organizational and project management skills, as well as attention to detail.
• Self-starter attitude and ability to work independently in a fast-paced environment.
• Other duties as assigned.

MINIMUM REQUIREMENTS

Education/Experience:

• Bachelor’s degree in photography, graphic design, or marketing preferred but not required.
• 2 or more years of experience in photography, graphic design, or marketing preferred.
• Knowledge of how to shoot studio photography as well as “live action” photography.
• Advanced user of Adobe Suite Products: Photoshop, Illustrator, InDesign, and Lightroom.
• Video experience preferred.
• Proven track record of establishing and meeting goals.
• Experience in the retail industry or particular interest in retail is considered a strong plus.
• Experience with the following a plus: Canva, Klavyio, Mailchimp, Basecamp, Later, Hootsuite.

Schedule Requirements:

• While most of the responsibilities of this position will fall during normal weekday work hours, Eagle Eye Outfitters is a retail establishment that may require availability to work flexible shifts during seasonal peaks in traffic and special projects:
• 5 Day work weeks with primarily 8-9-hour shifts.
• Possibility of an occasional Saturday to meet marketing deadlines or in the event of a special event.
• Eagle Eye is closed every Sunday.

Other Computer/Technical Skills:

• Excellent computer knowledge for both MAC and PC environments.
• Proficient in Microsoft Office Suite: OneDrive, Excel, Word & PowerPoint.
• Familiarity with the Following is a plus, but not required.
• Photography Experience
• Basic HTML & knowledge of SEO
• Adobe Suite: Lightroom, Photoshop, InDesign, Spark, Premier
• Canva
• Basecamp, Later
• Retail Pro

Intellectual Competencies:

• Advanced organizational and technically analytical skills
• Proficiency in English and Basic Math Skills.
• Strategic Thinking: Formulates objectives and priorities and implements plans consistent with the long-term interest of the customer and the company.
• Ability to work independently and complete assigned responsibilities within specified time frames.
• Sound judgment/decision-making ability: must be able to apply consistent logic, rationality, & objectivity in decision-making. Must be able to maintain an objective view of situations to make impartial, well-reasoned decisions.
• Creativity / Innovation: Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes.
• Continual learner. Assesses and recognizes own strengths and weaknesses; pursues self-development.
• Professional Demeanor: Arriving for work each day dedicated to having a great attitude to display to others your excitement about your profession. Sacrifices personal agendas for your coworkers and company to be more successful.
• Fosters an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the organization.
• Ability to communicate effectively, clearly, and concisely both in written and oral presentations.
• Ability to plan, organize, & schedule work for themselves in an efficient and productive manner.
• Ability to maintain confidentiality and display ethical behavior in all business dealings; ability to be trusted by ownership, colleagues, and direct reports; puts honesty & integrity above self.
• Flexibility. Technology changes quickly. Must have the ability to adapt and adjust quickly to changing priorities or work demands without adverse impact on performance or team dynamics.

Interpersonal Competencies:

• People Matter Most: People-oriented and driven by customer satisfaction.
• Must have excellent listening skills to comprehend directives, inquiries, and/or comments, and decipher intent & meaning.
• Must have the ability to display appropriate leadership demeanor, dialogue, interaction, and attire when dealing with staff, customers, colleagues, web contractors, or ownership.
• Must possess team building skills to foster an environment among staff to increase mutual trust, encourage cooperation and information sharing, and work well together.
• Must have the ability to personify and/or exhibit compassion, sensitivity, warmth, friendliness, and trustworthiness.
• Must have the ability to take a stand on issues of importance and accountability. Willing to have courageous conversations without being abrasive.
• Must have the ability to work in a team environment and establish collaborative peer relationships.
• Must have the ability to exhibit high levels of energy, a strong desire to achieve, and see co-workers achieve as well.
• Perseverance: Must have the ability to demonstrate a strong need to achieve goals and not give up.

Physical Demands:

• Ability to sit in a normal position for long periods of time.
• Stand/Walk for long periods of time.
• Daily lifting, carrying, pushing, and/or pulling up to 30 lbs.
• Involves close vision, color vision, depth perception, and mental focus.
• Use of hands for firm and strong grasping. Frequent use of finger dexterity.
• Ability to climb ladders.
• Ability to reach with hands and arms.
• Ability to talk, hear, and communicate clearly with co-workers and customers.
• Occasional sitting in a normal position for short periods of time.
• Ability to bend, stoop, kneel, crouch, or crawl.

FULL-TIME BENEFITS

• Closed on Sundays, Thanksgiving Day, Christmas Day, and New Year’s Day.
• 6 Paid Holidays (New Years, Memorial, Independence Day, Labor Day, Thanksgiving, Christmas) - (After 90 days FT Status)
• Generous Employee Discounts.
• VTO - 40 paid hours per year of Volunteer Time Off (VTO) to be used for community service.
• 40 hours of Sick Time Off (After 90 days FT Status)
• Paid Vacation Time (Amount based on years of service).
• Company Contributes up to 3% match toward 401(k) Retirement.
• Company Provided Life Insurance Policy of $25,000
• Company Health, Dental, and Vision Insurance Options
• Company Aflac Secondary Insurance Options

Job Type: Full-time

Pay: $16.00 - $18.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: In person