Content Specialist, Sr. jobs in Florence, SC

Join our team as a SEO Content Specialist at MyrtleBeach.com and you'll be at the forefront of innovative marketing strategies, contributing to the growth and success of a leading company in Myrtle Beach, SC. Your role will involve crafting engaging and optimized content that reaches a global audience, allowing you to showcase your expertise and stay ahead in the ever-evolving world of digital marketing. Bring your talent and passion for SEO to our team and be part of something exciting!

Let us introduce ourselves:

MyrtleBeach.com is the Grand Strand's largest privately- owned tourism portal. With more than 10 million visitors per year, we aim to provide users with the most comprehensive vacation planning guide for the Myrtle Beach area with more than 1,000 hotels, restaurants, and attractions.

What you'll do as the SEO Content Specialist:

• Lead the development and execution of comprehensive SEO strategies for multiple Myrtle Beach-related sites. This includes tailoring SEO initiatives to align with specific KPIs and revenue goals.
• Conduct in-depth keyword research to identify relevant search terms.
• Write high-quality, SEO-optimized content, including blog posts, website copy, email copy, and engaging social media content.
• Optimize and update existing website content to ensure it remains current and accurate while ranking well on SERPs.
• Perform regular audits and optimize website content, including meta tags, headings, and internal linking structures for enhanced search engine visibility and user experience.
• Utilize Google Analytics 4 (GA4), Looker Studio and other tools to build, maintain, and update web analytics reporting.
• Leverage data insights to identify opportunities for content optimization and technical improvements.
• Stay at the forefront of the ever-evolving SEO landscape by following the latest updates, trends and best practices.
• Work independently with input from the VP of Operations and President to ensure content aligns with strategic goals.

Knowledge and skills required for the position are:

• Bachelor's degree in journalism, communications, marketing, or a related field.
• Minimum of 2 years of experience in SEO.
• Proven track record of success in keyword research and applying SEO best practices.
• Strong understanding of the tourism industry and Myrtle Beach as a destination
• Excellent writing skills, with the ability to craft clear, concise, and engaging content.
• Proven ability to meet deadlines consistently.
• Excellent communication and collaboration skills to work effectively across marketing teams.
• Ability to work independently while keeping key stakeholders informed.

Do you possess the skills and experience to excel in this dynamic role? MyrtleBeach.com offers a competitive benefits package, including health insurance, flexible PTO, and a 401k match. Join a team that values innovation, collaboration, and making a real impact. Apply Now!