Content Specialist, Sr. curates content used for a variety of web, mobile, and other platforms. Researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Being a Content Specialist, Sr. organizes content in a way that makes sense/is most useful for target customers. Stays up-to-date on best practices and make recommendations for content strategy. Additionally, Content Specialist, Sr. analyzes content needs and studies content consumption data to optimize content. Identifies and tracks metrics to measure the success of content curation efforts. Develops a schedule for updates, archiving, and ongoing production of content. Requires a bachelor's degree. Typically reports to a manager. The Content Specialist, Sr. occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Content Specialist, Sr. typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
The Senior Content Marketing Manager is a critical (and fun!) role on Apollo.io’s marketing team. As an all-around extraordinary marketer with a track record of producing great content, you’ll be responsible for creating, delivering, and marketing extraordinary content programs to Apollo’s audience of over 1M active users, and to the broader universe of sales professionals everywhere.
You’ll lead the process end-to-end as Apollo creates industry-defining content programs across a variety of mediums, including printed books, ebooks, videos, webinars, articles, guides, Apollo Academy courses and more. You’ll set the strategy, produce the assets, place them in the market, optimize their distribution, report on your success, and incorporate your learnings into your next campaign.
The ideal candidate for this role has a well-rounded marketing background with experience starting new campaigns and programs from scratch. You’re an exceptional writer, project manager, and collaborator, are comfortable creating structure where there isn’t any, and are looking to have a big impact at a fast-growing company in your next role.
Experience in b2b sales or as a small business owner is a strong plus. Experience defining new categories and launching world-class programs with name-brand recognition is also a plus. If you’ve written a best-selling business book, you’ll set yourself apart.
Responsibilities:
This role is fully remote (but ideally based out of the US) and may require travel as part of the content production process.
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