CopyWriter - Digital jobs in New Haven, CT

What You'll Do

• Campaign concepts and stunts, brand narratives and articulations, social media posts, strategic messaging playbooks and frameworks, emails, texts, radio/video/podcast scripts, direct response ads, advertising placements (e.g. display banners, text ads, social media ads, posters, etc.)
• Contribute content ideas based on target audience insights
• Actively contribute to content calendar development
• Mentor and teach others about your craft, helping them learn and grow
• Collaborate across all Rebel teams to deliver against effective content marketing strategies, delivering fresh content that meets the client’s business objectives and is on brief
• Editorial requirements include basic search engine optimization (SEO) understanding, content categorization and structure, content development, distribution, and measurement
• Social media community monitoring responses
• Creating content within editorial governance guidelines (either internal or client-based) so that content is consistent with our brand and our clients’ brand voice, style, and tone
• Editorial calendar and organizational workflow management/utilization in relation to content creation
• Channel management of digital content hubs, including website, blogs, social media channels, direct message campaigns, and campaign concepts
• Understand the basic best practices of the main social media channels, which content and approaches work on each and why
• Ongoing content optimizations based on performance reporting, insight gathering, and other optimization recommendations. Contribute ideas to, create content for, and help plan for initiatives directly related to the marketing of Rebel as an agency across a variety of channels (e.g. blog, email, social media, internal communications, Rebel Leadership podcasts, Town Hall meetings)

• Strong writing and proofreading skills across multiple platforms including a solid understanding of grammar – but with support, oversight, and direction.
• Experience creating content for digital and social – whether writing comprehensive websites or ideas for on-trend TikToks
• Experience with content entry in CMS platforms (e.g. WordPress) – and positive willingness to support others with entry
• Editorial mindset that seeks to understand what audiences consume and how to create it – a student of trends and pop culture
• Can think and write independently
• Can think beyond the words into anything creative, whether pitching photo ideas or grabbing a phone for a TikTok
• Ability to manage the priorities of projects and multiple stakeholders and focus on the delivery of results
• A creative who finds interesting angles and approaches, and crafting content to achieve meaningful business results for Rebel and our clients.
• Ability to change your tone, voice and approach to speak to the needs of our clients and their audiences.
• You possess a collaborative, inquisitive, curious mindset. You stay organized independently, listen actively, manage stress, work well with others, solve problems, and think critically.
• Rebel offers a semi-hybrid work schedule, requiring at least 4 days per week in the Cheshire office, with one of those days being Wednesday.

Required Skills

Copywriting,Content Creation,Editing and Proofreading Skills

Desired Skills

Benefits

401k,pto,health,vision,dental,Paid Holidays,Short Term Disability,Long Term Disability