CopyWriter, Sr. - Digital jobs in Allentown, PA

Copywriter

As we continue to grow as a company, we have an increased need for an experienced copywriter on staff. The copywriter will work together with our SEO department but also with other departments throughout the company as needed. The copywriter position is responsible for writing compelling SEO, marketing & promotional copy for various digital mediums. These materials may include, but will not be limited to, blog posts, industry-related information for websites, emails, assets for lead generation, landing pages, ad creative copy, and more. This role will ensure that all copy is consistent with the Dealer World brand by writing, editing, and proofing materials.

As our copywriter, you will be tasked with the following:

• Monthly Blog Posts
• Website Copy Creation
• Paid Search Copy (When needed)
• Web Page Content (When needed)
• Marketing & Social Content (When needed)

What We Offer:

• Laid-Back Work Atmosphere
• Opportunity to Grow with a National Advertising Agency
• Top Industry Level Training FREE

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred, not required)

Experience:

• Copywriting: 1 year (Preferred)

Work Location: In-person at Lehighton, PA office

Qualifications

• Excellent Writing Skills
• Detail Oriented
• Self-Driven/Independent
• Great Research Skills
• Understanding the Audience
• SEO Understanding/Experience
• Creativity
• Engaging Copy/Content/Headlines
• Ability to Meet Deadlines
• Ability to Work as a Team
• HTML/Web Page Building Experience is a Plus
• Content Management System Experience is a Plus

The following are a plus, but NOT required:

• HubSpot
• Google Suite Products
• Wrike or similar project management tools
• Screen capture/image editing software
• WordPress
• Hootsuite
• Google certifications
• Google Analytics
• Google Ads Fundamentals
• Google Ads Search
• Google Ads Display
• Google Mobile Sites
• Google Digital Sales
• Looking for growth opportunities
• Bi-Lingual (Spanish) a plus, but not required
• Facebook Blueprint Certified