CopyWriter, Sr. - Digital jobs in Arlington, TX

Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130 % year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Digital Copywriter to join our dynamic marketing team.

The Digital Copywriter will play a pivotal role in our expansion by executing compelling email & SMS campaigns, assisting with rebranding efforts, and collaborating with internal team members across brand, paid media, SEO, and social media.
 

Key Responsibilities:

• Craft engaging and SEO-optimized content for digital platforms, including website pages, blog posts, and social media.
• Collaborate with the marketing and SEO teams to ensure content aligns with overall marketing strategies and search engine best practices.
• Develop compelling copy that is strategically optimized for search engines, enhancing organic visibility and driving website traffic.
• Edit and refine content for clarity, coherence, and brand consistency.
• Support the brand team by creating impactful copy for print collateral, such as brochures, flyers, and promotional materials.
• Regularly update and optimize website content to ensure accuracy, relevance, and alignment with SEO goals.
• Develop shareable and engaging copy for social media platforms, tailoring messaging to resonate with the target audience.
• Contribute to the development of compelling email copy for marketing campaigns, newsletters, and customer communications.
• Provide copywriting support for various marketing and sales initiatives, ensuring consistent messaging across channels.

Key Qualifications:

• Proven track record in digital copywriting, demonstrating the ability to create engaging and effective content for various channels.
• In-depth understanding of SEO principles and experience in crafting content that aligns with search engine best practices.
• Knowledge of keyword research, on-page optimization, and other SEO techniques to enhance content visibility and performance.
• Ability to leverage AI tools to help ideate and optimize content at scale.
• Experience creating content for a diverse set of digital channels, including websites, social media platforms, and email campaigns.
• Experience in crafting impactful copy for print collateral, such as brochures, flyers, and promotional materials.
• Familiarity and experience with website content management tools such as Wordpress with the ability to create and publish pages as needed.
• Proven ability to create engaging and shareable copy for various social media platforms.
• Experience implementing data-driven adjustments to enhance content effectiveness and achieve marketing objectives.

Benefits:

• Medical, Dental, and Vision Insurance (Serenity covers 90% of your insurance premium)
• PTO Major Holidays Off
• Career Advancement