CopyWriter, Sr. - Digital jobs in Duluth, MN

CopyWriter, Sr. - Digital produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a CopyWriter, Sr. - Digital works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, CopyWriter, Sr. - Digital ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The CopyWriter, Sr. - Digital work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a CopyWriter, Sr. - Digital typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

Recently Added CopyWriter, Sr. - Digital jobs

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Digital Marketing Manager
  • ZMC Hotels, LLC
  • Duluth, MN FULL_TIME
  • Benefits:
    • 401(k)
    • Dental insurance
    • Health insurance
    • Vision insurance
     Position Overview
     
    ZMC Hotels, LLC, is looking for a talented Digital Marketing Manager who will help us expand our digital footprint and drive more value through social media, web and online content, blog posts, press releases and news articles.  The role requires a strong writing background, strong knowledge of social media platforms, and an eye for visual design.  This individual will directly support five entities; two independent hotels located in Duluth, MN, and three unique food and beverage operations located in Fort Wayne, IN. This position requires a high level of creativity and the ability to use data-driven insights to develop material on websites, social media channels, and in direct marketing, while managing the overall efforts of creating a focus on the entire digital media process across multiple platforms targeting every step of the booking funnel. 

     

    Responsibilities:
     
    Digital Marketing Manager responsibilities include, but are not limited to, conducting thorough research on industry-related topics, generating ideas for new content types, and writing for a variety of platforms, helping the properties through ongoing communication and meetings, and actively driving the marketing operations of the assets. Ultimately, delivering quality written pieces that appeal to our audiences, attract new customers, boost brand awareness, and supports ZMC Hotels, LLC, in all communication funnels.
     
    The ideal candidate will deliver a mix of content creation, with an analytics driven approach, delivered consistently across all platforms, including direct in-person sales.
     
     
    ·       Content creation (video, blog, imagery) to support social media and other ancillary channels (e.g., blog)
    o   Created in partnership with each revenue center in a timely and consistent basis.
    o   Create branded, professional marketing shells, so all content looks and feels the same across all marketing platforms.
    o   All menus must be professionally developed, in branding, in PDF and digital form.  
    o   Include video and Reels when appropriate.  
                   
    ·       Capabilities to deliver on social media and related engagement metrics.
    o   Set goals for engagement and growth and follow up regularly.
    o   Hash tag relevant accounts in market to grow exposure outside of our own digital footprint, gaining new audience.
    o   Measure performance to goals and reinforce or retool strategy to maximize performance.
    o   Consistently critique and correct strategies based on KPI’s and ROI’s.
     
     
    ·       SEO strategy and execution including creation of high-performing content.
    o   Optimize performance of website and ensure content is current and compelling.
    o   Ensure all messaging also lives on the website and we are perpetually updating content.
    o   Commit to ongoing improvement and content build-out of website and ensure digital and in person sales efforts are leveraging site.
    o   Continue to seek partnerships and reciprocal links.
    o   Run site optimization reporting quarterly.
     
     
    ·       Experience with B2C campaigns and a high degree of digital marketing expertise related to optimizing the consumer funnel.
    o   Targeted paid campaigns across media channels, and effective retargeting opportunities.
    o   Identify and experiment with multiple digital advertising platforms to identify the optimal ROI.
    o   Be creative; Psychic Happy Hour, Tattoo Tuesdays, Pet Adoption Happy Hour, live music, Sweetwater Music Series (e.g. Ft. Wayne), specialty cocktails, post theater dining, locals’ discounts, happy hours, brunch, holiday promotions, wine maker dinners, vendor promotions on property, etc.
    o   Create effective hooks to draw consumers to the outlets, not just entrée pics.
    o   Launch seasonal promotions in a professional and timely manner with appropriate menus and process in place to book business.
    o   Where possible, include charities in the event, to draw greater exposure and tap into charity databases.
    o   Measure ROI and KPIs
     
     
    ·       Expertise on optimizing the consumer purchasing journey.
    o   Utilize active links to allow for reduced steps in the booking process.
    o   Create ability to track sales, i.e., 10% off locals’ digital rooms campaign tied to a specific rate programs.
    o   Keeping things entertaining and light.
    o   TikTok educational wine series, etc.
    o   Always test and retest links and call to action next steps.
    o   Attaching booking widgets and creating tracking for promotions across booking platforms.
    o   Measure ROI and KPIs
     
     
    ·       Understanding of web site and landing page best practices related to consumer purchasing.
    o   Create promotional links to sellable items, reservations, etc.
    o   Develop custom landing pages as necessary with inbound and outbound links.
    o   Execute and optimize the consumer conversion process and funnel (top of funnel, acquisition, activation, engagement, conversion).
    o   Optimize web site traffic through planning and executing SEO strategies including Google Analytics and keyword strategies.
    o   Work with the property and revenue team to improve the conversion funnel through A/B testing. 
    o   Drive qualified traffic to our website and recommend improvements for growth.
    o   Measure ROI and KPIs
     
    ·       In-house marketing
    o   Professionally produced menus and promotional POP, supporting online and promotional activities in-house.
    o   Pop up banners strategically placed on property to support marketing and promotional campaigns.
    o   Inclusion of promotions in front desk check in process spiel, when appropriate.
     
     
    ·       Comfort with both strategizing and execution and an ability to self-manage.
    o   Develop an understanding of each outlet and market to identify opportunities to outperform our competitors.
    o   Be creative and look to partnerships to grow reach.
    o   Ensure consistent engagement from the property.
    o   Research the markets and venues and create competitive planning and targeted messaging and promotion, based on research and team input.
    o   Have proactive plan in place and consistently work two weeks ahead of scheduled delivery.
     
     
    ·       B2B marketing experience and lead generation.
    o   Ability to create effective partnerships to extend our reach and leverage external partners to grow our business.  E.g., The Embassy Theater in Fort Wayne, Visit Duluth, The DECC, etc.
    o   Execute paid marketing on partner sites as necessary and deemed an effective opportunity to generate ROI.
    o   Identifying and partnering with Bloggers and Influencers who can continue to expand our reach.
    o   Direct sales calls to local offices, businesses, and residences to support our digital efforts and continue to develop audience.
    o   While digital acquisition is the foundation of this role, skills in the areas of SEO optimization, traffic optimization and B2B lead generation are pluses.
    o   Afterwork office party winners through targeted marketing and promotion, to “build base” on promotional nights. Target hair salons, BT clients in the local market and Chamber businesses with appropriate staffing levels.
    o   Measure ROI and KPIs
     
    ·       Execute and optimize social media channels - both organic and paid.
    o   Consistent promotional calendar creation with 2-3 posts per week, developed quarterly and reviewed monthly for ROI and retool or reinvest.
    o   Focus on not only growth of follower and likes, but development of an engaged audience who respond to posts and show up at events.
     
    ·       Manage and create email and SMS marketing campaigns.
    o   Develop, maintain, and grow a robust database of consumers, who opt into our messaging.
    o   Ensure professional presentation in approved marketing shell (don’t look like a third grader is doing our promotions).
    o   Create consistent cadence of promotion targeted at ROI, not white noise.
    o   Be consistent and timely with execution.
     
    ·       Photography and video
    o   Professional photos of menu and proper placement in distribution channels.
    o   Investigate the use of drone footage to market outlets.
    o   Compelling video content including reels and TikTok “taught me” recipe and wine tasting vignettes.
    o   Create and maintain a budget for photography.
     
    ·       Deliver results across multiple platforms (examples, but not limited to)
    o   Facebook / Instagram
    o   Eventbrite
    o   Google
    o   Email platform
    o   Web sites
    o   TikTok, and others, as defined by the property
     
    ·       Manage monthly targeted ongoing budgets
    o   Google: $250 - $500 per month
    o   FB promoted posts: $100 - $200 per month
    o   FB/Insta Ads: $500 per month
    o   Experiment with Yelp Ads
    o   Ensure Google Local Listing is updated, adding new content and promotions in a timely manner.
    o   Have a plan for encouraging positive reviews, with on property activation.
    o   Respond to reviews in a timely manner and include marketing language in every response (free advertising).

    Knowledge, Skills & Abilities
    The following skills and qualifications are preferred for any candidate (internal or external) candidate:
     
     
    ·       5 years of experience as a digital marketer.
    ·       5 years of experience with optimizing social media channels.
    ·       5 years of experience related to all paid, referral, affiliate, and organic channels to optimize conversion and drive acquisition. 
    ·       4 years of experience with SEO, Google Analytics, and keyword strategies.
    ·       Strong knowledge and experience with online marketing tools and best practices.
    ·       Experience with paid social advertising and retargeting/remarketing.
    ·       Knowledge of optimal user experience to drive consumer optimization.
    ·       B2B marketing experience a plus.
    ·       Experience with CRM software.
    ·       Familiarity with web design platforms.
    ·       Sense of ownership and pride in your performance and its impact.
    ·       Critical thinker and problem-solving skills.
    ·       Team player with great interpersonal and communication skills.
    ·       Time-management skills, being able to manage multiple projects at the same time.
     
     
  • 9 Days Ago
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Digital Marketing Manager
  • Ironwood Tourism Council
  • Ironwood, MI PART_TIME
  • Job Description: We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at the Ironwood Tourism Council (ITC) and promote the Travel Ironwood brand. The successful ...
  • 9 Days Ago
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Digital Communications Coordinator
  • Bois Forte Reservation Tribal Government
  • Nett Lake, MN FULL_TIME
  • Bois Forte Band of Chippewa 5344 Lakeshore Drive Nett Lake MN, 55772 218-757-3261/1-800-221-8129 DIGITAL COMMUNICATIONS COORDINATOR Opens: April 05, 2024 Closes: April 19, 2024 Department: Information...
  • 12 Days Ago
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Advertising/Digital Sales Position
  • Midwest Communications, Inc.
  • Duluth, MN FULL_TIME
  • Advertising/Digital Sales Position - Duluth, MN KQDS/KTCO/KDAL/KDKE/WDSM/WDUL Radio Midwest Communications, Inc. and Duluth’s top rated radio group is seeking a full-time Advertising/Digital Sales per...
  • 13 Days Ago
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Digital Marketing Specialist
  • Arctic Compressor
  • Superior, WI FULL_TIME
  • Digital Marketing Specialist Summary: The ideal candidate for this role will spearhead the digital marketing strategy, leveraging GA4 Google Analytics to analyze user behavior and optimize campaigns f...
  • 3 Days Ago
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Digital Channels Specialist
  • Superior Choice Credit Union
  • Superior, WI PART_TIME
  • The Digital Channels, under the direct supervision of the Digital Solutions Director, assists internal partners with requests associated with Remote Deposit (RDC) and ATM deposit processing; Online Ba...
  • 27 Days Ago
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Maintenance Technician - Multiple Unit Housing.
  • Center City Housing Corporation
  • Duluth, MN
  • THIS IS A FULL-TIME POSITION WITH BENEFITS! Health, Dental, Life Insurance Paid Vacation, Sick, Personal Time Off Overvi...
  • 4/19/2024 12:00:00 AM
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TO GO Specialist
  • Red Lobster
  • Duluth, MN
  • "Job Overview Do you take pride in providing excellent meals and having fun at the same time? To Go Specialists will enh...
  • 4/18/2024 12:00:00 AM
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Project Engineer - Structural (Bridge Design)
  • MSA Professional Services, Inc.
  • Duluth, MN
  • Overview: We are currently seeking a full-time Project Engineer - Structural to join our bridge design team in any of th...
  • 4/18/2024 12:00:00 AM
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Senior Electrical Engineer- Building Design (REMOTE)
  • LHB
  • Duluth, MN
  • : LHB is looking for a fully remote Senior Electrical Engineer that is ready to take the next step in their leadership j...
  • 4/17/2024 12:00:00 AM
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Sales Representative - Remote
  • InsuraTec Services Group
  • Duluth, MN
  • Sales Representative - Remote Company: InsuraTec Services Group Location: Remote About Us: InsuraTec Services Group is a...
  • 4/17/2024 12:00:00 AM
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Drive with Lyft - Earn on Your Own Schedule
  • Lyft
  • Duluth, MN
  • Earn a $400 bonus in Duluth when you give 40 rides during your first 7 days. New drivers only. Terms apply. What is Lyft...
  • 4/17/2024 12:00:00 AM
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Drive with Lyft - No Experience Needed
  • Lyft
  • Duluth, MN
  • Earn a $400 bonus in Duluth when you give 40 rides during your first 7 days. New drivers only. Terms apply. What is Lyft...
  • 4/17/2024 12:00:00 AM
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Drive with Lyft - Features made for women + enby drivers
  • Lyft
  • Duluth, MN
  • Earn a $400 bonus in Duluth when you give 40 rides during your first 7 days. New drivers only. Terms apply. What is Lyft...
  • 4/17/2024 12:00:00 AM
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About Duluth, Minnesota

According to the United States Census Bureau, the city has a total area of 87.43 square miles (226.44 km2); 67.79 square miles (175.58 km2) is land and 19.64 square miles (50.87 km2) is water. It is Minnesota's second-largest city by land area, surpassed only by Hibbing. Of its 87.3 square miles (226 km2), 68 square miles (180 km2), or 77.89%, is land and 19.3 square miles (50 km2), or 22.11%, is water. Duluth's canal connects Lake Superior to the Duluth–Superior harbor and the Saint Louis River. It is spanned by the Aerial Lift Bridge, which connects Canal Park with Minnesota Point ("Park Poi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CopyWriter, Sr. - Digital jobs
$82,846 to $101,344
Duluth, Minnesota area prices
were up 1.3% from a year ago
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What does a CopyWriter, Sr. - Digital do?

CopyWriter, Sr. - Digital in Bangor, ME
Is there really a difference between a digital copywriter and your run-of-the-mill freelancer.
December 27, 2019
CopyWriter, Sr. - Digital in Lafayette, LA
As someone already said, a copywriter writes words to sell.
January 29, 2020
CopyWriter, Sr. - Digital in Pittsburgh, PA
As a digital copywriter you'll produce the written content for webpages, either working in an employed position or as a freelancer.
January 28, 2020