CopyWriter, Sr. - Digital jobs in Lynchburg, VA

The Company:

WorldStrides is the global leader in educational travel. With over 55 years of experience curating transformative programs around the world, we've introduced millions of people to the life-changing power of travel. WorldStrides was the first student travel company to be accredited by the same educational accrediting bodies as K-12 schools, and curiosity remains the heart of everything we do. Our portfolio of programs is constantly evolving to ensure that we have the perfect journey for everyone-students, parents, and educators alike. We remain committed to providing safe, quality experiences for all our travelers, from teachers bringing history to life for their students on a class trip to young adults studying abroad for the first time.

Objective:

We are seeking an experienced copywriter who is able to write engaging and creative marketing and sales copy directed to different audiences, offerings and across multiple channels. The ideal candidate will not only be a strong writer and proofreader but will also be a team-player, deadline-oriented, able to multi-task, and able to pivot to write for multiple product lines. The copywriter will have overarching responsibility for all copy within their assigned businesses of the organization and will provide active brand stewardship.

This position will be part of the in-house creative team, which supports all the different WorldStrides products. This position will report directly to the Executive Creative Director. This role can be fully remote (but working east coast hours) or based in one of offices in Charlottesville, VA, Vienna, VA, Austin, TX, Boston, MA, or NY, NY.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Copy generation in support of marketing stakeholder assignments and campaigns. Flex across multiple channels (e.g., email, digital/print ads, blogs, collateral, social, video, B2B/B2C), audiences, and products
• Collaboration with internal stakeholders to ensure on-target creative execution
• Collaboration with designers to create and produce concepts within deliverables that support and build our brand
• Review/proof marketing materials to ensure everything is accurate and error-free
• Maintain an understanding of all markets, products, and services offered by the company
• Maintain correct brand voice for each of our businesses, audiences, and channels. Actively flex as appropriate to the assignment, pivoting between long-form, informative copy and shorter marketing "romance" copy, serious to light, digital to print, etc.

• Four-year degree required from an accredited university. Minimum 4 years of professional experience
• Proven track record of developing persuasive marketing/sales copy/concept across print, email, digital ads, web, blogs, and more
• Experience with translating brand standards (including voice and copy tone and grammar guidelines) into market-ready messaging
• Ability to collaborate with the creative team and business stakeholders to produce high-quality work, on time and on target
• Extensive knowledge of both AP Style and Chicago Manual of Style and strong attention to detail
• Strong understanding of SEO best practices and implementation practices
• Impactful verbal and written communication skills and the ability to persuasively articulate the value of our creative work to company stakeholders
• Maturity and enthusiasm to handle a large workload, significant growth, and change within the department and company
• Excellent organizational and time management skills and ability to manage multiple tasks simultaneously

Additional Information:

• Must provide an online portfolio of work for consideration
• Further consideration will also include a short assignment to produce a writing sample