CopyWriter, Sr. - Digital produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a CopyWriter, Sr. - Digital works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, CopyWriter, Sr. - Digital ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The CopyWriter, Sr. - Digital work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a CopyWriter, Sr. - Digital typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.
As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.
There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!
POSITION SUMMARY:
Responsible for leading the writing and copy design of a wide range of materials that promote, support and build the global GNC proprietary brands portfolio (20 brands) and all brand-related initiatives. This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: pitch decks, brand guidelines, packaging copy, brand and product guides, innovation launch toolkits, product partnerships/collaboration exploration, brand concepts, executive documents, research content, and website content.
The Sr Copywriter is integral to ensuring the positioning and brand voice is well developed for 20 global brands, reflecting each brand’s identity and relevance to each brand’s target consumer, and is consistently articulated in all written communications. The Sr Copywriter will work closely with the GNC Global Brands team, particularly the Global Brand Management team and Brand Creative Designers, as well as cross-functionally with internal partners and experts to translate key consumer-centric, brand and product messages and strategy into written form through design excellence and visual consistency.
JOB RESPONSIBILITIES:
SUPERVISORY RESPONSIBILITIES:
All your information will be kept confidential according to EEO guidelines.
GNC Holdings LLC is an Equal Opportunity Employer
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