CopyWriting Manager - Digital jobs in Albany, NY

• Interpret clients' needs and develop comprehensive digital media strategies and tactics
  
• Communicate media recommendations and alternatives in an ever-evolving environment
  
• Give guidance and mentorship to junior media team members
  
• Analyze advertising performance on a regular basis and suggest optimizations
  
• Handle daily contact with internal technologists, account managers, activation teams, and client contacts
  
• Create media plan presentation decks; conduct new media research
  
• Collaborate with activation and technologist teams to ensure data quality
  
• Generate insights for monthly client performance reports and present them to the client portfolio
  
• Experience implementing and optimizing Google Adwords and Bing Ads
  
• Experience setting up and optimizing Google Tag Manager and Google Local Services
  
• Solid knowledge of web analytics tools like Google Analytics, specifically GA4
  
• Provide insightful analysis on current marketing campaigns while proactively providing areas of growth and improvement
  
• Develop and implement creative solutions for generating user acquisition and brand awareness
  
• Define digital marketing strategies for offerings that cover all digital channels
  
• You have a strong understanding of marketing and content development in order to help our clients clarify their message and convert leads into customers.
  
• You have experience with crafting content and understanding the cultures of audiences on Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, and TikTok.
  
• You have the ability to turn the client's goals and our own user research into messaging and building marketing plans.
  
• You have experience deploying a budget against a wide array of marketing channels while experimenting across new and existing channels.
  
• You have strong analytical skills and an ability to create valuable reports to drive KPIs (via Google Analytics and social media channels), interpret what the data means, and recommend which actions to take for continuous improvement.
  
• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
  
• Traffic plan assets such as creative and required tracking tags
  
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  
• Experience in integrating and optimizing digital content into multiple distribution channels (web, social and mobile platforms)
  
• Effectively lead or collaborate with cross-functional resources to deliver and market digital content and tools
  
• Familiarity with web design and HTML
  

• A Rockstar – You’re not afraid to show off your skills or to throw down inspiration. You are excited by new ideas and solving challenges in creative unheard-of, creative ways.
  
• Adventurous – You are motivated to go above and beyond — ready and willing to learn and take risks. You are on top of your game when learning about and working with new techniques, technologies, and platforms.
  
• Play well in the sandbox – We are a full-service agency. Our work demands that we collaborate effectively and enthusiastically with strategists, creatives, developers, content creators, marketers, account and project managers, and clients. There’s no room for egos on this team — we all work together and support one another to create the best possible outcomes.
  
• Ready to jam – You must be able to handle multiple priorities and deadlines without compromising quality. Time-management skills and attention to detail are a must.
  
• Respectful – You respect your teammates, community, talent, and other people. Our clients put enormous trust in us, and we honor it by not just what we do but how we do it.
  

Requirements

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
  
• Three years of progressive levels of responsibility in digital media planning, buying and management
  
• Excellent written and verbal communication and presentation skills
  
• Strong negotiating skills
  
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  
• Demonstrated critical thinking and problem solving abilities
  
• Strong analytical abilities
  
• Strong quantitative skills, including analytical abilities and math proficiency
  
• Experienced with social media, paid search, and programmatic advertising platforms and best practices
  
• Technical proficiency, particularly with media systems and MS Excel/Google Sheets, Word/Docs and PowerPoint/Slides
  
• Traditional advertising channel knowledge a plus
  

Benefits

• 401(k) matching
  
• Dental insurance
  
• Health insurance
  
• Life insurance
  
• Paid time off
  
• Parental leave
  
• Professional development assistance
  
• Vision insurance