CopyWriting Manager - Digital jobs in Brockton, MA

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as a Marketing Manager, Atellica Solutions.

Our global team: We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers.

The Marketing Manager, Atellica Solutions is a downstream marketing role in the NAM region that drives the creation and execution of Atellica Solution Value offers across all relevant segments. The Marketing Manager will ensure competitive differentiation by demonstrating the value of instrument solutions to all customer key stakeholders and decision makers.

This Marketing Manager will partner with Global and NAM LD Marketing, NAM Strategic Corporate Accounts, Sales, Scientific & Clinical affairs and other cross-functional leads to ensure our solutions demonstrate impact across the clinical, operational and economic needs of each target audience. This role requires deep expertise in market and customer segmentation, value-based solutions creation and commercial execution expertise in the Core lab – Clinical Chemistry and Immunology.

If you are motivated to drive results, create new approaches, and thrive from active collaboration with peers across sales, marketing and other functions, this may be a role for you.

Key Responsibilities

• Create and own strategic and tactical marketing plans across the Atellica Solutions franchise

• Create solution value offers that link to customer organizational objectives and market needs and ensure sustainable YoY growth for the NAM SHS LD top customers and the enterprise (i.e. increased customer win rates, share of wallet, market share, etc…)

• Through collaboration with Global and NAM LD Marketing continuously monitor and translate the NAM LD market emerging trends into solutions development activities to deliver more relevant value propositions to C-suite audience and decision makers

• In partnership with Global and NAM LD Marketing, NAM Strategic Corporate Accounts, Sales and Scientific & Clinical affairs create relevant customer engagement tools that drive access to senior decision makers across key Strategic Customers and create stronger partnerships and demand across the instrument platform lines.

• In collaboration with SHS Marketing communication teams create innovative digital solutions to support the Atellica solution value offers and drive the desired target audience buying behaviors

• In close collaboration with the Marketing Manager, Market Shaping & Development establish key relationships with strategic customers and key opinion leaders (KOLs) to develop Atellica reference sites and customer Centers of Excellence

• Develop and implement goals, metrics and models to measure impact of specific marketing campaigns across all segments.

Required Knowledge, Skills, Education & Experience

• Minimum BA/BS degree with emphasis in marketing and/or commercial execution excellence; MBA or MS preferred

• 5 years of relevant multifunctional commercial experience in the Core lab – Clinical Chemistry and Immunology, with 4 or more years in customer-facing roles.

• Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail

• Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results

• Strong customer-facing skills from needs identification to delivering executive business case presentation.

• Ability to lead and effectively collaborate across multiple marketing and sales organizations

• Strong analytical skills, with proven track record of creativity in problem solving and customer needs resolution

The pay range for this position is $110,000.00 - $151.151.00 annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. The annual incentive target is (10%) of base pay. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://benefitsatshs.com/index.html.

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://jobs.siemens-healthineers.com/careers

If you wish to find out more about the specific division before applying, please visit: https://usa.healthcare.siemens.com/about.

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Job Family: Marketing

Req ID: 368489