At MannKind our employees are our number one asset, and we continue becoming a tight-knit community where each of us plays a critical role in our collective success. Committed to diversity, at MannKind we depend on a rich blend of ideas, backgrounds, and working styles in our quest to change the world for the better.
Position Summary:
MannKind Corporation currently has an open position for Marketing Manager, Digital/Patient, located in Danbury, CT. The Marketing Manager will lead the execution of promotional programs and tactics targeted to patient audiences promoting the Afrezza (and V-Go) brand(s). This is an exciting opportunity for a pharmaceutical marketer with patient experience to play a critical role on the brand team.
Principal Responsibilities:
- Leading patient projects from concept to implementation to drive awareness and conversion and adherence
- Developing segmented personas of people living with Type 1 and Type 2 Diabetes and ensuring organizational alignment in our external brand positioning
- Reach patients in innovative ways focused on Key Performance Indicators tied back to the patient journey
- Coordinating the work of multiple external vendors and internal departments including marketing, sales, legal, regulatory, medical affairs, compliance and IT
- Leading projects through the Promotional Review Committee process with legal, regulatory, and medical
- Optimizing program budgets and producing metrics to ensure the success of the promotional programs
- Leading market research that supports patient and/or care giver promotional efforts
- Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary
Education and Experience Qualifications:
- Directly related patient/consumer marketing experience in the pharmaceutical/biotech industry with either a BS/BA Degree with 5-7 years of experience and/or MBA/MS with 3-5 year of experience
- Experience in marketing project management is required
- Strong project management skills
- Excellent verbal and written communication skills
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment
- Strong leadership ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
- Experience working closely with field sales organizations to implement marketing programs with measurable business impact
- Outstanding organizational skills and experience managing multiple vendors and agency partners
- Effectively manage multiple competing responsibilities with the ability to prioritize and drive the most critical business activities
- Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Previous experience in the diabetes marketplace preferred
- Record of increasing responsibility within sales and/or marketing
- Traveling may be required (15% or more) for attendance of key customer events
Areas of experience preferred:
- Data Analysis: Understanding data analytics tools like Google Analytics and being able to interpret data to drive marketing decisions.
- Search Engine Optimization (SEO): Knowing how to optimize content and websites to rank higher in search engine results pages (SERPs).
- Content Marketing: Creating valuable and engaging content across various platforms, including blogs, social media, and videos.
- Social Media Marketing: Understanding how to leverage social media platforms effectively for marketing purposes, including content creation, audience engagement, and paid advertising.
- Email Marketing: Knowing how to build and manage email lists, create effective email campaigns, and analyze email marketing metrics.
- Paid Advertising: Proficiency in managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Conversion Rate Optimization (CRO): Understanding how to optimize websites and landing pages to increase conversion rates and improve user experience.
- Mobile Marketing: Knowing how to optimize marketing efforts for mobile devices, including mobile-friendly websites, apps, and mobile advertising.
- Understanding of Marketing Funnel: Knowledge of the marketing funnel and how to create strategies to move users through the stages of awareness, consideration, and conversion.
- Customer Relationship Management (CRM): Understanding how to use CRM software to manage customer interactions and data for marketing purposes.
- A/B Testing: Knowing how to conduct A/B tests to optimize marketing campaigns and improve performance.