CopyWriting Manager - Digital manages and mentors a team of digital content writers that produce written content for various online platforms. Organizes and maintains a schedule of deliverables and ensures all deadlines are met. Being a CopyWriting Manager - Digital develops ideas for compelling content that adhere to required branding and style guidelines. Ensures that search engine optimization best practices are applied to maximize web search results. Additionally, CopyWriting Manager - Digital reviews and edits final products to add value and improve presentation. Collaborates with stakeholders and cross-functional teams. Requires a bachelor's degree in english, communication, journalism. Typically reports to a director. The CopyWriting Manager - Digital manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a CopyWriting Manager - Digital typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Description
Minimum Qualifications
Education : Bachelors degree in businessmarketing engineering computer science or related field required.Masters or equivalent experience preferred
Experience / Knowledge / Skills :
Three (3) years of experiencein digital product or technology development experienceand
Five (5) years of experience in largecrossfunctional teams influencing seniorlevel management and keystakeholders effectively across the organization and within complexcontexts
Possess deepknowledge of business processes including but not limited tomentoring and supporting employees vendor management budgetprocesses contract management and / or other multiple areas ofaccountability
Demonstrated understanding ofproduct development life cycle and use of agile methodologies todeliver value based objectives and key results for digitalchannels
Demonstrated understanding andtranslating of business / clinical processes into consumable stepsdelivered through digital means in a way that is intuitive for theend consumer
Understanding of human centereddesign fundamentals and focus on customer centricity
Strong understanding of the digital channel andapplication landscape capabilities of the technology both within achannel and how experience / context is managed across thechannels
Ability to deliver results whileworking through others in a highly matrixed organization andmotivate a team culture that is respectful and supports the valuesof excellence and integrity
Act with anintellectual curiosity to obtain insights from data and search forsolutions to the problems being explored as well as new ones to bediscovered
Understand math and statisticalconcepts to provide analysis to formulate meaningfuldecisions
Exceptional time management skillsand attention to detail
Excellent written andverbal communication skills specifically with an ability tocommunicate effectively across multiple management levels
Create a positive work environment that fosterssuccessful team performance
Strong customerservice interpersonal and relationshipbuilding skills
PrincipalAccountabilities
Manages assigns andcoordinates workflow and deliverables of assigned staff
Provides guidance and support in problem determinationand resolution
Leads definition of digitallyenabled Memorial Hermann experiences for consumers and patientscoordinating vendors development testing support and operationalteams to successfully implement strategic plans
Drives development of features and capabilities roadmaps acrossplatforms based on consumer / patient needs derived from industry andlocal research coupled with known best practices in the managementof health leveraging agile delivery methods and practices
Leads discovery evaluation and incubation of partnerships(internal & external) next generation technologies andcustomer / patient services by continuously searching and testing newconcepts
Collaborates with care delivery andservice line leadership to identify new concepts and features toenhance the digital channel experience and drive customer / patientengagement
Develop a robust set of operationalKPIs (consumer and business based) to track consumer / patientdigital activity platform leverage and engagement
Participate in the refinement and fulfillment of thehealth systems digital health strategy to develop a visiongotomarket and execution roadmap to support the aggressive growthof the health systems digital platform ensuring the system remainsvibrant in todays changing healthcare marketplace
Bring a deep understanding of digital trends andtechnology across multiple digital products content management anduser experience
Works as part of a matrixedteam partnering with information services customer experience andmarketing in order to determine investment needs projects andpriorities
Effectively communicates the visionand strategic plan for change to internal and externalstakeholders
Ensures safe care to patientsstaff and visitors; adheres to all Memorial Hermann policiesprocedures and standards within budgetary specifications includingtime management supply management productivity and quality ofservice
Responsible for employeeappraisals regular staff meetings and provides consistent feedbackfor employee growth.
Demonstrates commitment tocaring for every member of our community by creating compassionateand personalized experiences.
Models Memorial Hermanns servicestandards by providing safe caring personalized and efficientexperiences to patients and colleagues.
Otherduties as assigned
MustHaves
Bachelorsdegree in computer science marketing business orengineering
Digital product managementexperience at least 3 years
Management andleadership background and skillsets (3 years minimum)
Nice tohave
Expereince with the EPIC EHRsoftware
Previous experience in the healthcarespace with this type of work
Understanding ofdigital channels from a patient careperspective
Last updated : 2024-02-23
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