CopyWriting Manager - Digital jobs in New Brunswick, NJ

Job Title: Paid Media Manager

Job Type: Full-Time

Location: Manalapan, NJ, Onsite, M-F

Restriction: This opportunity is for candidates residing in or relocating to Manalapan, NJ

Compensation: $90,000 to $110,000 Annually Benefits

The client is a Media, Marketing, Education, and Training company fueled by entrepreneurial spirit and ambition. They are building a culture of the industry’s brightest talent while creating a fun, hardworking, and friendly eco-space. They are the ultimate resource for their clients, offering SEM/PPC, Web Design, Graphic Design, Social Media Management, Copywriting Blogging, Email Marketing, Photography, and Videography. As the client continues to grow their team, their clientele, and their company, they realize that their current success is a direct result of talented individuals with the ability to productively work as a team.

Their mission is to manage, support, and serve organizations of all sizes, from small businesses to multinational corporations, while cultivating a culture that allows their team to be creative and happy!

The client is looking for a talented Paid Media Manager to successfully execute paid search and social campaigns to achieve their client’s unique goals. Building a strong culture is important to them, so they would prefer the candidate to come into their home office!

Responsibilities

• Participate in forming effective paid search and social campaigns from scratch.
• Manage multiple PPC accounts simultaneously, which will include Google, Facebook, Twitter, LinkedIn, and Instagram.
• Partake in keyword selection and audience targeting.
• Monitor the budget and adjust bids to gain better ROI.
• Continuously track KPIs to assess performance and pinpoint issues.
• Maintain partnerships with PPC ad platforms and vendors.
• Write attractive and concise ad copy.
• Connect all PPC campaigns to reporting dashboards and consistently report to management.

Qualifications

• Proven track record of running successful PPC campaigns.
• Extensive knowledge of SEO and digital marketing concepts.
• Must be familiar with AdWords and Facebook.
• Must be Google Ads certified with experience managing multiple Google Ads accounts.
• Must have worked in digital marketing and social media management for 2 years.
• Experience with creating and running digital campaigns with specific goals (paid social, drip campaigns, landing page A/B tests) and reporting results.
• Demonstrates initiative by setting priorities, regularly completing work on schedule, and fulfilling commitments.
• Must be creative and able to write in a variety of voices and styles to appeal to diverse audiences.
• Effectively communicates and has the ability to educate the client on the appropriate course of action to achieve established goals.
• Ability to switch between creative and analytical tasks seamlessly while making data-driven decisions.
• Has strong organizational skills, the ability to self-motivate, and pride in ownership and accountability.

Successful Candidates Demonstrate the Following Skills and Experiences

• Prior agency experience
• Proficient in client engagement
• Lead generation and demand generation
• Hands-on with work
• Team leadership skills
• Proficiency in SEM (Google Ads)
• Expertise in managing Paid Social Media Ads (Meta and LinkedIn)
• Competence in Programmatic Advertising
• Background in the dental industry

Benefits

• Paid Time Off
• Full Health Benefits - Medical, Dental, Vision, and Life
• 401(k) Plan w/ Company Match

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Work Location: In person