Creative Director provides leadership and direction for all phases of creative development work from concept to completion. Designs and implements policies and standards that reinforce the organization's branding strategy and goals. Being a Creative Director promotes excellence in design thinking and a creative strategy for services, products and programs. Interprets stakeholder requirements to produce effective creative concepts and designs. Additionally, Creative Director recruits and develops a team of designers, copywriters, project managers and vendors. Develops creative briefs and design concepts to meet the business objectives of the organization. Studies current trends and technologies to adopt the most effective tools and techniques across all media. Typically requires a bachelor's degree. Typically reports to top management. The Creative Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Creative Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
As the Director of Brand Marketing at KOHO, you will play a pivotal role in shaping and executing the brand strategy to elevate KOHO's presence in the Canadian fintech market. This position requires a seasoned marketing professional with a strong background across integrated marketing and creative management. As an experienced leader, this role will be instrumental in building and enhancing the brand’s presence in the market, ensuring it aligns with the company’s mission while resonating with our target audience. This position will report directly into the CMO and manage a team of integrated marketers and creative professionals.
Brand Strategy and Positioning:
Advertising and Creative Development:
Public Relations:
Social Media Management:
Brand Activation:
Team Management and Mentorship: