Creative Director - Web jobs in Boca Raton, FL

PublicSquare Company Values

1. We are united in our commitment to freedom and truth - that's what makes us Americans.
2. We will always protect the family unit and celebrate the sanctity of every life.
3. We believe small business and the communities who support them are the backbone of our economy.
4. We believe in the greatness of this Nation and will always fight to defend it.
5. Our Constitution is non-negotiable - government isn't the source of our rights, so it can't take them away.

At PublicSquare, we're not just building a marketplace; we're cultivating an ecosystem where millions of American families and small businesses can flourish. As the Creative Director for our marketplace division, you’ll play a pivotal role in this transformative mission. With a foundation in empathy and results, you'll guide the brand forward as a leader in the new American Renaissance.

Your Mission as Creative Director

Foster Connection, Cultivate Growth: Armed with a profound understanding of our customers and the brand, you'll refine our positioning to help shoppers and merchants make progress with PublicSquare. From bold, hopeful copy to rich, inspiring visuals, your creative vision will encompass the entire ecosystem - telling our story by telling their stories.

Lead with Insight, Act with Purpose: Your approach will blend deep customer insights with a steadfast commitment to the details of execution. This unique blend of wisdom and action will promote an environment where innovative thinking leads to market capturing moments that drive marketplace growth.

Responsibilities:

• Brand Strategy: Craft guidelines that resonate with consumers and businesses on the marketplace and in email, social, ads, and events.
• Creative Direction: Oversee content creation across platforms, providing editorial guidance to ensure consistent presentation across touchpoints.
• Gather Context: Connect with shoppers and business owners frequently to unpack language and refine our understanding of progress.
• Decision Velocity: Employ testing and analytics tools for swift, informed decision-making, sharing actionable intel to foster cohesion.
• Team Leadership: Cultivate a culture rooted in growth and accountability, driving clarity of purpose and outcomes to enhance team autonomy.
• Strategic Partnerships: Forge meaningful relationships with key stakeholders across departments, devising strategies that resonate with our core values and catalyze shared achievements.
• Focused Objectives: Set team goals that reflect marketplace performance and user insights, steering creative that increases traffic, engagement, and retention.
• Talent Development: Level up creative team members with the necessary business acumen, industry best practices, and constructive feedback.
• Market Adaptation: Stay informed of market trends and competitor actions to make sure PublicSquare remains a step ahead. Champion the use of AI and other emerging tech to scale content creation.
• Resource Allocation: Optimize utilization of internal talent and external resources, including third-party collaborators and technological solutions, to maximize our reach and effectiveness.

Qualifications:

• A Seasoned Artist: With at least 6 years of experience in digital creative, you bring strong expertise and a history of success.
• A Master Communicator: Your strength in writing and communication ensures brand consistency across channels, enabling clear, strategic conversations inside and outside the team.
• A Diverse Skill Set: Your leadership experience spans at least 3 years over various disciplines, demonstrating an ability to nurture teams and strategies to their full potential.
• A Strategic Thinker: Comfortable with data-driven decision-making, you excel in setting goals and navigating a dynamic marketplace.
• Tools of the Trade: Familiarity with GA, Customer.io, and Figma enrich your ability to leverage technology for scalable, high impact marketing.

Ready to Shape the Future?

If you're driven by the challenge of leading with empathy, insight, and a relentless focus on results; if you're inspired by the potential to transform shopping through innovative experiences, we invite you to apply. Together, at PublicSquare, we'll redefine what it means to succeed in the digital marketplace.