Creative Director - Web directs web-based creative work. Develops creative briefs and design concepts to meet the business objectives of the organization. Being a Creative Director - Web is responsible for establishing creative direction for the entire line of online services, products, and programs. Requires a bachelor's degree. Additionally, Creative Director - Web typically reports to Top Management. The Creative Director - Web manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Creative Director - Web typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)
The Division of Strategic Communications & Marketing is a reimagined unit at Hampton University under the direct supervision of the University President, responsible for employing contemporary technology and best practices to advance a transparent communication apparatus for the University’s growth towards R1 (Research Status). Having recently approved its 10-Year Strategic Plan, “Elevating Hampton Excellence,” the University is currently increasing its communications staff to prioritize external stakeholder engagement and internal communication support.You will be a vital part of developing campus client relationships, preparing convincing and compelling content, and increasing the effectiveness of our strategic communications and marketing efforts. You will be joining a dynamic team of award-winning communications professionals committed to amplifying our ability to deliver the #1 student experience in America.
The Director of Creative Services is the in-house, marketing agency leader guiding and managing the multimedia design, marketing, copywriting/editorial, and photography services in the production of engaging, creative solutions and inspiring marketing resources and materials for Hampton University, its colleges, schools, department, and partners.
(S)/He is responsible for the Hampton University visual voice, including development, oversight and enforcement of brand guidelines. This position is responsible for visually illustrating campus life, overseeing the production of publications and multi-media presentations for promotional use by the University. (S)/He manages standard photographic services for the university community including still photography, printing for web, social media, and publication uses while maintaining a library of photographic images for use in promotional publications, PowerPoint presentations, videos, billboards, and digital displays.
Oversees implementation of the University's visual identity by both internal and external audiences.
Maintains integrity of the institution’s visual identity program, ensuring all visual communications comply with brand guidelines and university policy.
Oversees design and production of institutional projects, printed programs, brochures, and elements of materials for signature and special events.
Directs and monitors scheduling of individual projects and balances the schedule to meet demands of University marketing projects.
Serves as liaison to the University community, advising on graphic design, assessing, accepting and assigning projects to student designers and vendors.
Maintains effective relationships with vendors to facilitate smooth production of projects and adherence to University visual identity standards.
Serves on campus committees to add design and visual identity expertise to event and long-term campus planning for individual units and the institution as a whole.
Receive and review reports on the progress of our communications campaigns.
Bachelor’s degree in Graphic & Multi-Media Design, Broadcast Journalism, or a related field such as Public Relations or Marketing.
Design portfolio required.
5years of work experience.
Expert proficiency in managing and delivering multi-media content, including logo identity, advertisements/flyers, webpages, charts, graphs, infographics, and other visual aids.
Expertise in design software, programs, equipment and technology, including Adobe Creative Suite (i.e., InDesign, Photoshop and Illustrator), Canva Visual Worksuite and Docs,and Microsoft Office Suite (i.e., PowerPoint, Excel, Publisher, and Word), and digital subscription services such as Getty Images.
Expert proficiency and demonstrated integrated marketing project management skills.
Ability to set and meet long-term project deadlines while adapting to immediate demands.
Ability to foster a cooperative work environment.
Ability to work effectively with a wide range of constituencies in a diverse community.
Ability to represent the Division or chair committees, councils, and task forces.
Preferred Qualifications:
Educational and/or professional experience at R1 University.
Direct experience in organizational and cultural change.
Direct experience inatechnology-drivenenvironment.
Direct experience working with government,research,fundraising,non-profit,and/orhigher educationaudiences.
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