TITLE: Cross Category Insights Manager
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT
WorldLink:
WorldLink
is a rapidly growing information technology company at
the forefront of the tech transformation. From custom
software development to cloud hosting, from big data
to cognitive computing, we help companies harness
and leverage today’s most cutting-edge digital
technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to
dream and do. These are just a few words that describe
what life is like at WorldLink. We embrace a culture of
experimentation and constantly strive for improvement and
learning.
We take
pride in our employees and their future with continued
growth and career advancement. We put TEAM first. We are a
competitive group that like to win. We're grounded by
humility and driven by ambition. We're passionate, and
we love tough problems and new challenges. You don't
hear a lot of "I don't know how" or "I
can't" at WorldLink. If you are passionate about
what you do and having fun while doing it; tired of rigid
and strict work environments and would like to work in a
non-bureaucratic startup cultural environment, WorldLink may
be the place for you.
For more
information about our craft, visit
https://worldlink-us.com
.
WHO
we’re looking for:
We are
looking for a Cross Category Insights Manager who will be responsible for partnering with relevant business teams to provide an
understanding of Consumers usage and behaviors across their Consumer Experience
Journey for assigned business. You will work
in partnership with the Cross Category Senior Director in managing research
projects related to Corporate Marketing priorities. You will gather and analyze consumer data and support cross functional teams with
their strategies and tactics. Develop
trends reports on Corporate Marketing key initiatives. Analyze
CRM dashboards to improve the quality of CRM programs.
Role
and Responsibilities:
- Leverage Secondary/Syndicated research and Conduct
Primary research to actionable insights.
- Independently
manage most research, with support and guidance from manager on more complex
studies:
- Secondary:
Gather and analyze secondary data sources to address business issues
- Primary:
conduct research to understand and predict consumer behavior, e.g.
- Qualitative:
focus groups, in-home ethnographies, 1-1 interviews, etc.
- Quantitative:
brand health research. concept tests, usage & attitude studies, post
purchase, etc.
- Manage
full scope of Research Projects including:
- Deeply
understand business issues and specific questions to address them. Develop
comprehensive research brief, that includes detailed learning areas and action
standards, with stakeholder buy-in.
- Determine
and recommend the best research methodology to address business questions.
- Identify
best vendor through appropriate RfP process (multi-vendor proposal review).
- Help
negotiate best price with vendor(s), and manage internal finance process
approvals.
- Manage
research vendor from research design (including sample, questionnaire,
discussion guide), field work, analysis, reporting and presentation delivery;
ensuring data accuracy throughout study.
- Analyze
and interpret data in Excel and create crisp, insightful PowerPoint charts.
- Deliver
strong learning, in story-like presentation format that addresses all research
objectives and includes actionable recommendations within needed timelines.
Required Experience and Education:
-
5-8
years experience in market research, marketing, trade marketing, product
management, sales or related field - analyzing consumer data and providing
insights that drive business, including research methods and statistics. Mix of
Client and/or agency side experience.
- Bachelor’s Degree in business administration, marketing,
product management, sales, or related field.
- (Preferred) Master’s
degree in business administration, marketing, product management, sales, or
related field.
- (Preferred) Capable
of running own research using DIY tools.
- Electronics/Mobile Industry research experience very strongly preferred; otherwise must
have consumer packaged goods (CPG) research experience.
- Must
be able to synthesize secondary research and provide perspectives; ability to
leverage Secondary/Syndicated research and Conduct Primary research to
actionable insights to address business issues.
- Must be very
well versed & eager to learn - able to produce excellent research results
& analyses.
- Comprehensive,
up to date research and analytical techniques and methodologies (notably
Primary research, quantitative and qualitative). Syndicated research (e.g.,
Nielsen, NPD) experience a plus.
- Superior
Consumer focused Insights and research experience; eCommerce experience is a plus.
Necessary Skills and Attributes:
-
Self-motivated
individual with the ability to thrive in a team-based or
independent environment.
- Detail-oriented with strong
organization skills.
- Ability to work in a
fast-paced environment.
- Limited supervision
and the exercise of discretion.
- Strong Business Acumen to appropriately probe and fully
understand business issues to tackle and provide meaningful, impactful
recommendations.
- Ability
to confidently engage different levels and multi-functional stakeholders (up to
VP level).
- Ability
to effectively manage projects under very little supervision to achieve team
goals and complete work assignments within established time frames.
- Ability to evaluate
via RFP best vendor for each project. Manage vendor to ensure clear goals,
research capabilities and learning delivery within timeline and budget for high
ROI.
- Excellent
interpersonal communication, engagement and influencing skills.
- Strong
verbal and written communication skills to effectively convey learning and
actions to take.
- Strong
proficiency in development of PowerPoint charts and full decks.
- Strong Excel
skills to review, calculate and analyze data.
- Proficiency in Tableau
visualization a plus.
- High
confidence, proactive and positive “go-getter” attitude.
- Strong
bias for action, sense of urgency and results orientation.
- Ability
to work calmly and productively in high time pressure situations
- Ability
to cultivate strong collaborative working relationships and contacts within CMI
work group, across other company functions and with external organizations.
Physical Demands:
The
physical demands described here are representative of
those that must be met by contract employee to
successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
While
performing the duties of this job, the contract employee is
occasionally required to stand, clean, crawl, kneel, sit,
sort, hold, squat, stoop, stand, twist the body, walk, use
hands to finger, handle, or feel objects, tools or
controls, reach with hands and arms, climb stairs or ladders
and scaffolding, talk or hear, and lift up to 20 pounds.
Specific vision abilities required by the job include
ability to distinguish the nature of objects by using the
eye. Operate a computer keyboard and view a video display
terminal between 50% - 95% of work time, including prolonged
periods of time. Requires considerable (90% ) work utilizing
high visual acuity/detail, numeric/character distinction, and
moderate hand/finger dexterity.
Performs
work under time schedules and stress which are normally
periodic or cyclical, including time sensitive deadlines,
intellectual challenge, some language barriers, and project
management deadlines. May require working additional time
beyond normal schedule and periodic travel.
WHAT
we’ll bring:
During
your interview process, our team can fill you in on all the
details of our industry-competitive benefits and career
development opportunities. A few highlights
include:
-
Medical
Plans
- Dental
Plans
- Vision Plan
- Life &
Accidental Death & Dismemberment
- Short-Term
Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity
Theft Protection
- 401(k)
WHAT
you should know:
Our
success begins and ends with our people. We embrace
diverse perspectives and value unique human
experiences. WorldLink is an Equal Employment
Opportunity and Affirmative Action employer. All employment
at WorldLink is decided on the basis of
qualifications, merit, and business need. We endeavor
to continue our footprint as a diverse organization by
highlighting opportunities for all people. WorldLink
considers applicants for all positions without regard to
race, color, religion or belief, sex, (including pregnancy and
gender identity), age, national origin, political affiliation,
citizenship status, marital status, military/veteran status,
genetic information, sexual orientation, gender identity,
physical or mental disability or any other characteristic
protected by applicable laws. People with disabilities who need
assistance with any part of the application process should
contact us.
This
job description is designed to cover the main responsibilities
and duties of the role but is not designed to be a
comprehensive list of all.