Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Why Join the Sikorsky Credit Union Team?
Sikorsky Credit Union has been named the #1 Credit Union in Connecticut for 4 years in a row. We are one of the largest credit unions in the state, with over $1 billion in assets, and we continue to grow!
If you are passionate about helping people achieve their financial goals and want to make a difference in the local community, we want to hear from you! We are looking for talented people to help us improve the banking experience for our valued members.
Working at Sikorsky Credit Union has its benefits. You’ll enjoy an awesome work-life balance, competitive pay, and an excellent benefits package that includes paid-time off, medical/dental, 401K plan with company match, tuition reimbursement and more! Please check out the details below to learn more about this positiion.
General Summary:
The Marketing Data Analyst will track, measure, monitor, analyze, and interpret performance data related to marketing, member acquisition, product and service adoption, profitability, and more. Utilize product and market knowledge to segment members and prospects and generate targeted marketing lists and campaigns through internal and external data sources. Perform competitive analysis and collect and analyze data on all marketing campaigns (traditional, digital, and alternative) and acquisition channels. The Marketing Data Analyst works under the direction of the Marketing Manager, exercising independent judgment and decision making and requires minimal supervision.
Key Responsibilities:
Essential Skills, Knowledge, and Requirements:
Sikorsky Credit Union is an equal opportunity employer that is proud of its commitment to diversity and inclusion. Therefore, we welcome applicants from all communities, including age, color, ethnicity, familial or marital status, gender identity or expression, language, national origin, physical or mental disability, military or veteran status, race, religion, sexual orientation, and socioeconomic background.
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