Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
I2TSIII-0318
Clearance Required: TS/SCI to start. Candidate must be able to pass a CI Poly.
Certifications Required:
Required Education/Experience:
Desired Experience
Experience with MSSQL Server 2012, 2017 and newer.
Experience identifying and resolving database problems.
Familiarity with Microsoft Service Manager.
Self-motivated, Highly organized individual with ability to proactively identify problems, meet deadlines, work with various application managers, prioritize tasks and work independently.
Familiarity with SolarWinds DPA.
Effective in communication skills.
Excellent documentation and organizational skills.
Ability to work in a team environment while achieving core position responsibilities.
Information Management Group, Inc. (IMG), founded in 1987, is a fast growing, debt-free small business specializing in the analysis, design, and application of information technology and communications solutions for government and commercial organizations worldwide. We're committed to helping our clients use technology to be more efficient, effective, and productive. For over 35 years, IMG has brought integrity, industry expertise, and technical excellence to every project. Above all, we believe that at the core of our success stands our people.
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