Database Marketing Analyst jobs in Grand Rapids, MI
Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Database Marketing Analyst jobs
Marketing Analyst
- ddm marketing + communications
-
Grand Rapids, MI
FULL_TIME
-
MARKETING ANALYST - JOB DESCRIPTION
As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.
Your primary function: Marketing Analyst
Your roles to support that function:- Compile and analyze marketing data
- Provide actionable insights to drive client success
- Build marketing dashboards
- Provide regular reporting
- Troubleshoot and maintain marketing data
- Develop, own, and manage analytic and reporting processes
Specific duties and responsibilities to support your roles:- Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
- Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
- Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
- Scope, build, and maintain dashboards to visualize marketing performance.
- Mine and analyze data to identify key trends, segments, and associations.
- Identify potential testing opportunities to optimize marketing activities.
- Effectively communicate performance and recommendations to internal and external stakeholders.
- Work cross-departmentally to create a holistic view of marketing analytics for clients.
- Manage data sources and troubleshoot to ensure data integrity.
- Provide proactive solutions based on data analysis.
- Support department teams with regular reporting needs such as monthly media campaign reporting.
Professional skills and qualifications needed for consideration:- 4 years of experience in marketing analytics
- BA degree in relevant field, such as marketing, statistics, or business.
- Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
- Highly proficient in data manipulation through Microsoft Excel.
- Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
- Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
- Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
- Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
- Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
- The ability to write and understand SQL and RegEx is a plus.
WHO IS DDM?Some specifics that guide expectations of all team members:Know our passion: Amaze our clients
Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.
Exhibit our core values:- Serve our clients tenaciously.
- Respect the team.
- Be curious – first ask why then tackle how.
- Run through the wall attitude.
- Deliver excellence, not excuses.
- Play up a level.
- 2 Months Ago
Library Technician E/A 8-11
- Business Analyst - IT Programmer Analyst P11-12...
-
Ionia, MI
FULL_TIME
- Salary $21.80 - $31.94 Hourly Location Ionia, MI Job Type Permanent Full Time Job Number 4748-24-17 Department Corrections - Bellamy Creek Correctional Facility Opening Date 05/02/2024 Closing Date Co...
- Just Posted
Marketing Data Analyst
- GWS Tool Group - Michigan
-
Grand Rapids, MI
FULL_TIME
- Description Job Title: Marketing Data AnalystDepartment: MarketingReports to: Marketing ManagerClassification: ExemptLocation: Grand Rapids, MITravel: Less than 10%GWS is the North American leader in ...
- 2 Months Ago
Property Analyst (Trainee) 9-P11/12 - Grand Region
- Departmental Analyst 9-P11 - SSB / IOD / MIOC
-
Grand Rapids, MI
FULL_TIME
- Salary $23.90 - $40.44 Hourly Location Grand Rapids, MI Job Type Permanent Full Time Job Number 5901-24-GR-16-PA9-12-KC Department Transportation Opening Date 05/01/2024 Closing Date 5/15/2024 11:59 P...
- Just Posted
Financial Institution Examiner 9-P11
- Departmental Analyst 9-P11 (Utility and Permits...
-
Grand Rapids, MI
FULL_TIME
- Salary $23.08 - $39.68 Hourly Location Grand Rapids, MI Job Type Permanent Full Time Remote Employment Flexible/Hybrid Job Number 6501-24-DIFS-007 FIE 9-11 Department Department of Insurance and Finan...
- 1 Day Ago
Marketing Sales Representative
- American Marketing & Publishing, L.L.C
-
Grand Rapids, MI
FULL_TIME
- American Marketing & Publishing, LLC has provided trusted and effective local advertising solutions to family-owned businesses for 25 years. Today we are one of the fastest growing fully integrated di...
- 26 Days Ago
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0 Database Marketing Analyst jobs found in Grand Rapids, MI area
Field Interviewer - NSDUH
- RTI International
-
Grand Rapids, MI
- The pay rate for this part-time position is $20 / hr based on experience and geographic location. This position falls un...
- 5/8/2024 12:00:00 AM
Sales Operations Analyst
- SpartanNash Company
-
Byron Center, MI
- At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our sup...
- 5/7/2024 12:00:00 AM
Online Survey Taker
- Survey Junkie
-
Comstock Park, MI
- Make money from home! Earn extra cash by taking paid online surveys.
- 5/7/2024 12:00:00 AM
Senior Software Engineer, Back End (Python, Spark, AWS)
- Capital One
-
Grand Rapids, MI
- 77 West Wacker Dr (35012), United States of America, Chicago, Illinois Senior Software Engineer, Back End (Python, Spark...
- 5/6/2024 12:00:00 AM
Product Owner
- Brooksource
-
Grand Rapids, MI
- Product Owner Our client, an Enterprise Retail Organization in West Michigan, is looking to add a Product Owner to their...
- 5/6/2024 12:00:00 AM
Marketing Specialist
- Equity LifeStyle Properties, Inc.
-
Grand Rapids, MI
- With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long an...
- 5/6/2024 12:00:00 AM
Customer Service Manager
- EG Workforce Solutions
-
Grand Rapids, MI
- Job Description Job Description Our customer is looking to add a Customer Service Manager to their growing team! This co...
- 5/6/2024 12:00:00 AM
Master Data Analyst- Grand Rapids, MI/Hybrid or Remote
- AirLife
-
Grand Rapids, MI
- Job Description Job Description COMPANY DESCRIPTION At AirLife, we are dedicated to improving the quality of every breat...
- 5/4/2024 12:00:00 AM
About Grand Rapids, Michigan
Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County.
A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$65,119 to $86,891
Grand Rapids, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
What does a Database Marketing Analyst do?
Database Marketing Analyst in Milwaukee, WI
If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.Responsibilities include.
December 31, 2019
Database Marketing Analyst in Baton Rouge, LA
The databases you use are made up of information that gets collected from people every time they do something like sign up for a contest, fill out a warranty, or apply for a credit card.
December 29, 2019
Database Marketing Analyst in Binghamton, NY
Help marketing efforts by gathering and analyzing customer information.
February 18, 2020
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
December 09, 2019