Database Marketing Analyst jobs in Kansas City, MO
Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Database Marketing Analyst jobs
Senior Marketing Analyst
- H&R Block
-
KANSAS CITY, MO
FULL_TIME
-
What you'll do...
JOB SUMMARY
Responsible for leading the analysis, design and implementation of the overall systems data architecture of marketing data management. Identify and document data in existing systems. Contribute to design of the marketing data architecture to reduce data redundancy, increase data reusability, and enhance data integrity. Develop data models for shared operational data store, data warehouse and data marts. Develop meta data to provide thorough, clear definitions of data. Lead the development of new logical and physical data models to ensure new databases integrate appropriately with the marketing data architecture and other subject area models. Assists in research and development activities related to the marketing data environments, coordinating efforts across the Enterprise.
JOB DUTIES- Data Integration: Develop and maintain data pipelines to collect, clean, and integrate data from various marketing platforms, including but not limited to CRM, web analytics, advertising platforms, and social media.
- Data Warehousing: Design and maintain a marketing data warehouse to store structured and unstructured data, ensuring data quality, security, and accessibility.
- ETL Processes: Create and manage ETL (Extract, Transform, Load) processes to automate data extraction, transformation, and loading of marketing data into the data warehouse.
- Data Modeling: Develop and maintain data models that support marketing reporting, analysis, and visualization needs.
- Data Governance: Implement data governance practices to ensure data accuracy, consistency, and compliance with privacy regulations (e.g., GDPR, CCPA).
- Data Quality Assurance: Monitor data quality, proactively identify and resolve data quality issues, and establish data validation processes.
- Performance Optimization: Optimize data pipelines and database performance to ensure fast and efficient data access for marketing analysts and other stakeholders.
- Collaboration: Collaborate with internal and external stakeholders to understand their needs and provide data-driven insights to improve marketing strategies.
- Documentation: Maintain thorough documentation of data pipelines, data models, and data transformation processes.
- Stay Updated: Keep up-to-date with industry best practices, emerging technologies, and tools related to data engineering and marketing analytics.
PREFERRED QUALIFICATIONS- 5-8 years experience in data wrangling, implementation and analysis of marketing platforms.
- 5-8 years experience in IT design, development, implementation and support functions.
- Previous DBA experience (SQL Server or Oracle).
- Previous data warehouse and/or decision support management experience, including data modeling specifically targeted to the data warehouse and decision support environments.
What you'll bring to the team...
Education:- Bachelor's degree in a related field or the equivalent through a combination of education and related work experience.
- 5 years Minimum related work experience
About H&R Block...
H&R Block's purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We've been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we've grown to have approximately 12,000 offices throughout the United States and around the world.
We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it's all those things, and much more.
H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.
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H&R Block
- 1 Month Ago
Marketing Associate
- Threshold Marketing Inc.
-
Kansas, MO
FULL_TIME
- The Marketing Associate and their team will work directly with potential customers in order to establish a proper marketing plan, comprehensive solutions, and an outstanding sales pitch designed to fu...
- 1 Month Ago
Entry Level Marketing Assistant
- Threshold Marketing Inc.
-
Raytown, MO
FULL_TIME
- As a leader in experimental marketing, we specialize in creating and implementing customized on-site marketing strategies for a large portfolio of clients. By using a personalized approach to brand re...
- 17 Days Ago
Sales marketing assistant
- Threshold Marketing Inc.
-
Independence, MO
FULL_TIME
- We pride ourselves on our competitive, but extremely friendly and family-oriented work environment. Our culture promotes constant personal and professional growth, based on principles of respect, trus...
- Just Posted
Direct Marketing Specialist
- Hallmark Marketing Company
-
Kansas, MO
FULL_TIME
- WHO WE ARE Hallmark’s Consumer Experience (CX) Marketing Technology & Operations Team runs point on direct marketing campaign operations and is also responsible for planning and oversight of the techn...
- Just Posted
Entry Level Marketing Assistant
- Threshold Marketing Inc.
-
Kansas, MO
FULL_TIME
- As a leader in experimental marketing, we specialize in creating and implementing customized on-site marketing strategies for a large portfolio of clients. By using a personalized approach to brand re...
- 2 Days Ago
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0 Database Marketing Analyst jobs found in Kansas City, MO area
Data Operations Manager
- SS&C Technologies
-
Kansas City, MO
- SS&C is a global provider of investment and financial services and software for the financial services and healthcare in...
- 4/24/2024 12:00:00 AM
Market Research Analyst - Fistula Fix
- University Of Kansas
-
Lawrence, KS
- Job DescriptionThe Market Research Analyst position will (a) conduct market research, (b) determine estimated market siz...
- 4/22/2024 12:00:00 AM
Programmer Analyst III
- Integrity Marketing
-
Olathe, KS
- Integrity is one of the nations leading independent distributors of life, health and wealth insurance products. With a s...
- 4/22/2024 12:00:00 AM
Business Intelligence Analyst - Remote with limited Travel!
- Beacon Hill Staffing Group
-
Kansas City, MO
- Position: Business Intelligence Analyst The Business Intelligence Analyst partners with our client's corporate office an...
- 4/21/2024 12:00:00 AM
Senior Sales Analyst – Consumer Packaged Goods
- Kelly
-
Kansas City, MO
- Kelly has an excellent opportunity in Kansas City, MO for a Senior Sales Analyst – Consumer Packaged Goods to join one o...
- 4/20/2024 12:00:00 AM
Senior Credit Analyst
- Enterprise Bank & Trust
-
Olathe, KS
- Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee s...
- 4/10/2024 12:00:00 AM
About Kansas City, Missouri
Kansas City is the largest city in the U.S. state of Missouri. According to the U.S. Census Bureau, the city had an estimated population of 488,943 in 2017, making it the 37th most-populous city in the United States. It is the central city of the Kansas City metropolitan area, which straddles the Kansas–Missouri state line. Kansas City was founded in the 1830s as a Missouri River port at its confluence with the Kansas River coming in from the west. On June 1, 1850 the town of Kansas was incorporated; shortly after came the establishment of the Kansas Territory. Confusion between the two ensued...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$65,556 to $87,476
Kansas City, Missouri area prices
were up 1.7% from a year ago
were up 1.7% from a year ago
What does a Database Marketing Analyst do?
Database Marketing Analyst in Milwaukee, WI
If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.Responsibilities include.
December 31, 2019
Database Marketing Analyst in Baton Rouge, LA
The databases you use are made up of information that gets collected from people every time they do something like sign up for a contest, fill out a warranty, or apply for a credit card.
December 29, 2019
Database Marketing Analyst in Binghamton, NY
Help marketing efforts by gathering and analyzing customer information.
February 18, 2020
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
December 09, 2019