Database Marketing Analyst jobs in La Crosse, WI

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Summary of Role
The Marketing Analyst reports to the Marketing Director and plays a key role in supporting the delivery of business goals (volume, revenue, share and margin) through the execution of category strategies and plans. The Marketing Analyst will be a highly motivated, analytical and organized individual.  The individual in this role will learn the fundamentals of marketing - consumer/data analysis, market research, & product development - while interacting with critical functions across the cooperative such as Category Strategy and Planning, Sales, Finance, Integrated Marketing, Demand Planning, Supply Planning and Product Development.

Hybrid Schedule: 3 days onsite at our Cashton, WI Office Building/2 days remote

Essential Duties and Responsibilities
o Supports Fluid and Grassmilk Category Marketing Team in execution of annual operating plans to deliver against business objectives.
o Performs data analysis and provides actionable insights to address key strategic business questions.
o Responsible for monthly tracking, reporting and analysis of business performance using syndicated data, as well as ad-hoc analytical requests.
o Supports Fluid and Grassmilk Category Marketing Team and cross-functional teams with new product launches and commercialization projects by assisting in development of marketing materials to support launches. 
o Supports department research efforts by liaising with agencies to provide samples, images, completed briefs, market data, etc.
o Supports competitive, category and pricing analysis, identifying key trends and category implications. 
o Coordinates updates to Sales portal materials, sell sheet/brochures, category presentations on an annual basis.
o Assists in department packaging projects ensuring on-time routing and approvals.

Additional Duties and Responsibilities
o Other duties as assigned by supervisor.

Knowledge, Skills, and Abilities
o Bachelor’s degree required; Marketing concentration preferred.
o 1-2 years of work experience in Marketing field is required.
o Strong analytical skills.
o Must be able to build trust and work effectively with cross-functional teams.
o Entrepreneurial mind-set: creative, resourceful, risk taker, business savvy, adaptable.
o Ability to manage multiple tasks and projects in a fast-paced environment.
o Excellent written, verbal, and interpersonal communication skills are required.