Database Marketing Analyst jobs in Milwaukee, WI

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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Senior Marketing Analyst
  • Northwestern Mutual
  • Milwaukee, WI FULL_TIME
  • At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.

    We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.

    We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.

    We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.

    What you will do:

    The Senior Analyst, Marketing Planning & Segmentation is considered an authority on Northwestern Mutual data. In this position, you will explore and become a subject matter expert on how data flows between systems, be able to consult on the data and attributes available to build target audiences and drive effective campaigns, have a solid understanding of marketing strategies, and enable timely delivery and execution of campaigns.

    How you will do it:

    • Conduct intake and refinement, define and support ad hoc data analyses, and improve and maintain data systems and operational processes for internal customers in support of marketing initiatives.

    • Maintain a deep understanding of the structure and location of various data sources to be applied in marketing campaigns and analyses.

    • Partner cross-functionally to identify key questions, articulate hypotheses, structure tests, refine requirements, define scope, and develop strategic analyses, to inform and enhance future campaigns.

    • Engage with marketing partners and other cross-functional data, insights, and advanced analytics to coordinate appropriate target audience definition, selection, and control groups, and deliver accurate campaign lists for use in marketing campaigns.

    • Works with all levels within the department and other key partners outside the department to gather, analyze, and interpret data to measure strategy and assess results.

    • Review relevant data sets and analyses to develop detailed and informed insights and implications to inform strategy and decisions.

    Bring Your Best! What this role needs:

    • 5 years of relevant work experience with progressive responsibilities.

    • Sophisticated knowledge of relational databases, database structures, and marketing customer relationship management data. Experience with DataBricks or similar. High proficiency in data analysis and business intelligence development using SQL, Python, or R-Script, and Excel.

    • Excellent analytical skills, and strong detail orientation with an ability to handle and deal with large amounts of data, unstructured business problems, and synthesize data for others.

    • Strong process and project management skills to complete multiple projects concurrently and adjust workload as needed.

    • Ability to solve complex problems with implications beyond one departmental division and to anticipate business issues and implement strategic priorities.

    • Ability to convey analytical and technical concepts to non-analytical and non-technical collaborators, combined with strong written and oral communication skills with a demonstrable ability to build rapport with all levels across the organization.

    • Domain expertise with marketing concepts and a high degree of expertise with marketing programs, such as prospecting, promotion, client loyalty.

    • Ability to work in a highly cross-functional, matrixed structure with multiple partners.

    • Familiarity with CDPs & experience integrating new CDP solutions preferred.

    • Experience with campaign execution, orchestration, and automation suites like Salesforce preferred.

    • Bachelor's degree preferred.

    Benefits:

    Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off....and more

    #IN-POST

    Compensation Range:

    Pay Range - Start:

    $75,180.00

    Pay Range - End:

    $139,620.00

    Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click for additional information relating to location-based pay structures.

    Grow your career with a best-in-class company that puts our client's interests at the center of all we do. Get started now!

    We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

    If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click for information pertaining to compensation and benefits.


    FIND YOUR FUTURE

    We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.

    • Flexible work schedules
    • Concierge service
    • Comprehensive benefits
    • Employee resource groups

    EEO/AA Employer/Vets/Disability

     

  • 1 Month Ago

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Marketing, Data Analyst
  • The Prestwick Group, Inc.
  • Sussex, WI FULL_TIME
  • The Prestwick Companies is a family of brands that not only serves its customers but its employees and the surrounding community. Across three companies and over 200 employees, we value a family envir...
  • 1 Month Ago

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Marketing Analytics Analyst
  • BRADY WORLDWIDE INC
  • Milwaukee, WI FULL_TIME
  • Who we are: Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. Fro...
  • 1 Month Ago

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Sales and Marketing Associate
  • BCV Marketing
  • Milwaukee, WI FULL_TIME
  • ****LOOKING TO HIRE IMMEDIATELY**** ****COMPETITIVE PAY**** Our company is seeking an Sales and Marketing Associate to join our team in the Milwaukee area. We’re looking for someone who is driven, org...
  • 21 Days Ago

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Database Administrator / Database Engineer
  • LanceSoft Inc
  • Waukesha, WI FULL_TIME
  • Company DescriptionIn business since 2000, LanceSoft is a nationally certified Minority Business Enterprise (MBE) that has established itself as a pioneer in providing highly scalable, cost-effective ...
  • 4 Days Ago

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Product Information Management (PIM) Marketing Analyst
  • nVent
  • Berlin, WI FULL_TIME
  • We're looking for people who put their innovation to work to advance our success - and their own. Join an organization that ensures a more secure world through connecting and protecting our customers ...
  • 14 Days Ago

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0 Database Marketing Analyst jobs found in Milwaukee, WI area

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Sr. Information Security Analyst
  • REV Group, Inc
  • Brookfield, WI
  • ONE OF THE BROADEST SPECIALTY VEHICLE PORTFOLIOS IN THE INDUSTRY REV Group® companies design and manufacture industry-le...
  • 3/17/2024 12:00:00 AM

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Associate Product Manager
  • Marmon Holdings, Inc.
  • Milwaukee, WI
  • Retail Space Solutions LLC Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a high...
  • 3/17/2024 12:00:00 AM

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Senior Manager, Technology Product Management - TELS
  • Direct Supply, Inc.
  • Milwaukee, WI
  • Position Summary: Direct Supply is building the future of healthcare technology with industry-leading products, solution...
  • 3/17/2024 12:00:00 AM

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Brand Ambassador 1 / - Part Time - Milwaukee
  • CAPITAL HEATING & COOLING
  • Milwaukee, WI
  • WORLD CLASS SERVICE organization looking for OUTGOING, ENERGETIC people who want to enjoy a flexible schedule and High e...
  • 3/17/2024 12:00:00 AM

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Assortment Analyst - Grocery
  • The Judge Group
  • Milwaukee, WI
  • PURPOSE:The Assortment and Data Analyst provides strategic and tactical support to Corporate, Banner, Region Merchants, ...
  • 3/15/2024 12:00:00 AM

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HR Analyst
  • Nephele Consulting
  • Hartland, WI
  • Description I'm adding this so you can see how the system tracks changes made to the JD via the Download option. This ch...
  • 3/15/2024 12:00:00 AM

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Customer Relations Manager, $60,000+!
  • City Auto Group
  • Milwaukee, WI
  • 19100 W. Capitol Dr., Brookfield, WI 53045 Customer Service/Relations Manager Experience is Required, From $60,000/Year!...
  • 3/15/2024 12:00:00 AM

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Sr Technical SAP Business Analyst - MM
  • Komatsu
  • Milwaukee, WI
  • Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, m...
  • 3/14/2024 12:00:00 AM

Milwaukee lies along the shores and bluffs of Lake Michigan at the confluence of three rivers: the Menomonee, the Kinnickinnic, and the Milwaukee. Smaller rivers, such as the Root River and Lincoln Creek, also flow through the city. Milwaukee's terrain is sculpted by the glacier path and includes steep bluffs along Lake Michigan that begin about a mile (1.6 km) north of downtown. In addition, 30 miles (48 km) southwest of Milwaukee is the Kettle Moraine and lake country that provides an industrial landscape combined with inland lakes. According to the United States Census Bureau, the city has ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$66,122 to $88,232
Milwaukee, Wisconsin area prices
were up 1.8% from a year ago

Database Marketing Analyst in Milwaukee, WI
If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.Responsibilities include.
December 31, 2019
Database Marketing Analyst in Baton Rouge, LA
The databases you use are made up of information that gets collected from people every time they do something like sign up for a contest, fill out a warranty, or apply for a credit card.
December 29, 2019
Database Marketing Analyst in Binghamton, NY
Help marketing efforts by gathering and analyzing customer information.
February 18, 2020
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
December 09, 2019