Database Marketing Analyst jobs in New London, CT

Position Summary:

This position analyzes all aspects of Marketing strategy and customer database performance to provide clear, actionable information to all Marketing stakeholders and provides recommendations, where appropriate.

Primary Duties and Responsibilities: includes but not limited to:

• Compiles pre and post analyses provided for all marketing campaigns and special events
• Creates all monthly reporting for Marketing
• Completes ad-hoc analyses tasked to the Marketing Analysis department
• Assists with the evaluation, analysis and recommendation of marketing strategy and promotions
• Effectively utilizes statistical modeling software and data elements from customer data warehouse to create reusable models

Secondary Duties and Responsibilities:

• Consistently explores and generates additional experimental model designs to enhance performance and promote continuous improvement/response metrics

Competencies: Incumbent will master the following competencies while in this position:

• Strong communication and analytical skills
• Intermediate knowledge of Microsoft Office, SQL programs, Power BI and statistical programs (R or a comparable analytic tool)
• Excellent financial presentation skills
• Intermediate understanding of database design and general financial analysis

Training Requirements:

• Knowledge of SQL and related databases

Physical Demands and Work Environment:

• Office work environment
• Must be able to work various shifts and flexible hours

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with this job. Mohegan Sun reserves the right to make changes to the above job description whenever necessary.

Minimum Education and Qualifications:

• Bachelors’ Degree in Economics, Finance, Applied Mathematics. Statistics or a related field
• One year of experience in statistical or analytical modeling