Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Intelligent Delivery is looking for a marketing professional with strong analytic skills to manage marketing campaigns, analyze their performance, present performance reports, and maximize return on investment based on results. Must be able to sort through performance data to find actionable recommendations.
Candidate should be a college graduate, preferably with a Marketing related major. Marketing/Analysis experience an advantage. Must be highly motivated person with a real curiosity and drive to improve, innovate, excel and advance.
Analyze performance results including open and click rates, CPM and other conversion metrics, come up with new data/offer combinations that maximize revenue, conduct tests and schedule future campaigns. Candidate will have to learn to use various reporting systems for analysis and control.
Requirements:
Bachelor’s Degree Required
Technical:
Industry:
Skills & Abilities:
Qualified candidate are encouraged to send a cover letter and a resume to jobs@intelligentdelivery.com
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