Database Marketing Analyst jobs in Santa Cruz, CA

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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Business Intelligence Analyst - Marketing
  • Bay Federal Credit Union
  • Capitola, CA FULL_TIME
  • What we’re looking for:

    The Business Intelligence Analyst - Marketing will be adept at working with complex data sets, have a deep understanding of marketing automation platforms, and be proficient in leveraging our data warehouse to provide actionable insights. This role involves collaborating with different departments to optimize marketing strategies, drive credit union growth, and increase return on investment on marketing campaigns.

    What you’ll do:

    • Data Analysis and Reporting: Analyze complex data sets from Marketing automation platform and/or credit union data warehouse to identify trends, patterns, and insights relevant to the credit union's membership. Develop regular reports and dashboards that provide marketing and management teams actionable insights. Assist the Sr. Business Intelligence Analyst in integrating new data sources into the data warehouse, including evaluating, recommending, and implementing software tools to assist with credit union business intelligence requirements.
    • Member Segmentation and Targeting: Utilize data to segment the member base and identify opportunities for personalized marketing in partnership with the credit union’s marketing and member services teams, among others. This involves understanding member needs, behaviors, and preferences to assist in tailoring marketing efforts effectively.
    • Marketing Strategy Development: Work closely with the marketing team to develop data-driven marketing strategies. This includes contributing to campaign planning efforts and the execution and evaluation of campaigns based on data insights
    • Cross-functional Collaboration: Collaborate with various departments, including Technology enterprise applications and all our business partners, to ensure a cohesive approach to member relationship management. The goal is to align marketing strategies with overall business objectives.
    • Market Research and Competitive Analysis: Conduct market research to understand industry trends, competitive landscape, and emerging opportunities. This helps adapt strategies to maintain and enhance the credit union's market position.
    • Predictive Analytics: Using sophisticated tools, perform predictive modeling to forecast future trends in member behavior, product preferences, and market dynamics. This will aid in proactive decision making and strategy formulation.
    • Performance Measurement and Optimization: Monitor and measure the performance of marketing initiatives against KPIs. Use insights to optimize ongoing and future campaigns for better engagement and ROI.
    • Data Governance and Compliance: Ensure all marketing data practices comply with legal standards and ethical guidelines, particularly in handling sensitive member information.
    • Training and Development: Stay abreast of the latest business intelligence and marketing analytics tools, techniques, and best practices. Provide training or recommendations for upskilling where necessary.
    • Stakeholder Communication: Effectively communicate findings, insights, and recommendations to stakeholders at all levels, translating complex data into understandable and actionable information.

    What you bring to the Credit Union:

    • Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field
    • Minimum of 4 years of experience in a data analysis role, preferably in a marketing context
    • Proficiency in SQL and experience working with large data sets and data warehouses (experience with Lodestar is a plus)
    • Experience with marketing automation platforms
    • Strong analytical and problem-solving skills
    • Financial Institution experience is extremely preferred
    • Excellent communication and presentation skills
    • Ability to work collaboratively while also being comfortable working with independence
    • Knowledge of data visualization tools (e.g., Tableau, Power BI) is preferred
    • Familiarity with statistical analysis and experimental design is desirable

    Why work for us:

    • Positive and fun work culture
    • Rated #1 Credit Union to Work For by CU Journal
    • Best Places to Work in the Bay Area (SF Business Times/Silicon Valley Journal)
    • Benefits – Medical, Dental, Vision and more
    • 401k Matching – $1 for $1 company match up to 5% of pay
    • Eligibility to participate in annual bonus plan
    • Paid vacations and holidays
    • Our hybrid with flexibility approach combines the flexibility of remote working with the benefits of in-person, quarterly collaboration and all staff meetings
    • Employee Assistance Program that supports 6 face-to-face sessions per person, per reason, for you and your household
    • We invest in your professional growth & development
    • A wellness program that supports your physical, financial, and emotional health

    Bay Federal is proud to offer a competitive, robust compensation and benefits package. Bay Federal considers many factors in determining base pay such as experience, education/training, internal peer equity, job location, and other business considerations when extending an offer. For Santa Cruz, CA only, the pay scale Bay Federal reasonably expects to pay for this position is $95,000 – 118,000 annually. Salaries are based on the geographic location in which you live if working remotely.

    Bay Federal provides health care benefits, life and disability insurance, paid holidays and 401k with a company match to eligible employees; along with employee paid voluntary benefits. Paid time off is accrued per paycheck for eligible employees at a rate based on your tenure. Leaves of absences are available in adherence with state and federal regulations.

    Bay Federal is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

    For CCPA's requirements regarding security practices and procedures, please see our privacy page here (https://www.bayfed.com/privacy). Bay Federal Credit Union takes our obligation to keep our member's data safe and secure and adhere to industry standard best practices.

  • 1 Month Ago

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Database Administrator
  • University of California Santa Cruz
  • Scotts Valley, CA FULL_TIME
  • Database Administrator Location: Scotts Valley Job ID: 33582 JOB POSTING NOTIFICATIONS UC Vaccination Policy: With limited exceptions, COVID-19 vaccinations are required for Covered Individuals under ...
  • Just Posted

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Demonstrador de Producto - Watsonville
  • NeoSol Marketing & Promotions
  • Watsonville, CA PART_TIME
  • Descripción del trabajo Si ha trabajado en servicios de alimentos, la industria de ventas o el servicio de atención al cliente y le gusta interactuar con los clientes, queremos que se una a nuestro eq...
  • 26 Days Ago

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Marketing Lead
  • Cruzio Internet / Santa Cruz Fiber
  • Santa Cruz, CA FULL_TIME
  • Starting Salary$25/hourVacation time, medical and dental benefits after 90 days.Free home internet and access to Cruzioworks coworking facility Job TypeFull-time Shift and ScheduleTypical schedule wou...
  • 10 Days Ago

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Marketing Intern
  • Santa Cruz Metropolitan Transit District
  • Santa Cruz, CA INTERN
  • We are looking for enthusiastic marketing interns to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implement...
  • 5 Days Ago

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Marketing Coordinator
  • Monterey Mushrooms, LLC.
  • Watsonville, CA FULL_TIME
  • We don't just grow mushrooms; we grow and develop people too!" ~ Shah Kazemi ABOUT US: Monterey Mushrooms is proud to provide fresh, locally grown mushrooms to your favorite grocery stores, restaurant...
  • 18 Days Ago

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0 Database Marketing Analyst jobs found in Santa Cruz, CA area

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Data Scientist(Remote)/ Junior Java Developer
  • SynergisticIT
  • Sunnyvale, CA
  • SYNERGISTICIT is aware that the Job Market is Challenging due to almost 300,000 Tech Layoffs within the past year due to...
  • 3/18/2024 12:00:00 AM

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Director Product Manager for Public Cloud, FlashArray
  • Pure Storage Inc.
  • Santa Clara, CA
  • BE PART OF BUILDING THE FUTURE. What do NASA and emerging space companies have in common with COVID vaccine R&D teams or...
  • 3/17/2024 12:00:00 AM

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Customer Experience (CX) Product Owner
  • Freedom Financial Network
  • San Mateo, CA
  • **Customer Experience (CX) Product Owner** **Job Description** **The Opportunity:** Freedom Financial Network is seeking...
  • 3/17/2024 12:00:00 AM

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Entry Level Programmer/Coder/Developer/Data Scientist/Analyst/Engineer
  • SynergisticIT
  • Sunnyvale, CA
  • SYNERGISTICIT is aware that the Job Market is Challenging due to almost 300,000 Tech Layoffs within the past year due to...
  • 3/17/2024 12:00:00 AM

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Entry/Junior Level Software Developer(Remote)
  • Careerbuilder
  • Palo Alto, CA
  • 2024 is finally here and we hope the Job market improves however as per a resume builder survey based on response from m...
  • 3/17/2024 12:00:00 AM

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Sr. Staff Data Scientist
  • Synaptics
  • San Jose, CA
  • Overview: Synaptics is seeking a Sr. Staff Data Scientist to establish the data science function in Synaptics with initi...
  • 3/16/2024 12:00:00 AM

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Data Engineer (Remote, Anywhere)
  • Careerbuilder
  • Palo Alto, CA
  • [Full Time] Data Engineer (Remote, Anywhere) at Mattermost (United States) | BEAMSTART Jobs Data Engineer (Remote, Anywh...
  • 3/15/2024 12:00:00 AM

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Entry/Junior Level Software Developer(Remote)
  • SynergisticIT
  • Palo Alto, CA
  • 2024 is finally here and we hope the Job market improves however as per a resume builder survey based on response from m...
  • 3/14/2024 12:00:00 AM

Santa Cruz (/ˈsæntə ˈkruːz/, Spanish: Holy Cross) is the county seat and largest city of Santa Cruz County, California. As of 2013 the U.S. Census Bureau estimated Santa Cruz's population at 62,864. Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area. Santa Cruz is known for its moderate climate, natural environment, coastline, redwood forests, alternative community lifestyles, and socially liberal leanings. It is also home to th...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$74,313 to $99,163
Santa Cruz, California area prices
were up 2.5% from a year ago

Database Marketing Analyst in Milwaukee, WI
If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.Responsibilities include.
December 31, 2019
Database Marketing Analyst in Baton Rouge, LA
The databases you use are made up of information that gets collected from people every time they do something like sign up for a contest, fill out a warranty, or apply for a credit card.
December 29, 2019
Database Marketing Analyst in Binghamton, NY
Help marketing efforts by gathering and analyzing customer information.
February 18, 2020
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
December 09, 2019