Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
WE’RE ADVISORS, NOT JUST BROKERS.
We exist to pursue the best interests of our clients. And we do it together, sharing what we learn from client to client, moment to moment, and digging deeper to see things others can’t – or don’t bother to. That’s how we get to the proactive side of insurance, where our clients really gain their edge.
We take the same approach with our employees, helping them find and own their edge. We do this by recruiting top talent, providing a comprehensive training plan, and helping you define a career path at Gibson.
Our Core Values are lived in our business and our culture is fueled by them.
Our incredible team is committed to providing exceptional service, emulating best practices, and providing access to tools and resources that keep our colleagues and employees educated, informed, and compliant.
The Marketing Analyst prepares the request for proposals (RFP) while auditing historical and current plan information and experience. This person communicates directly with carriers to ensure complete and accurate information as well as assisting with negotiating rates. This position prepares benefit and cost analysis illustrations of marketing results and shares contractual difference relating to various products and carriers.
Roles & Responsibilities
Position Requirements
Preferred: GBA or CEBS designation, Previous experience in working with self-funded accounts
About Gibson:
Here are some noteworthy facts about Gibson:
Clear All
0 Database Marketing Analyst jobs found in South Bend, IN area