Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
SUMMARY OF POSITION: Under general direction maintain software environments for development and testing. The database programmer will set up and maintain development and test environments and will execute test plans and test cases from specifications and compile results as well as perform basic programming or scripting tasks.
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Preferred qualifications:
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GUIDELINES AND SUPERVISION: The Database Programmer will report to the Chief Information Officer and should be able to work autonomously with limited supervision. The position requires the use of sound independent judgment and the ability to work both independently and as a member of the Campus Technology team. The Database Programmer must maintain strict confidentiality of records and respect and that all aspects of the office work will be accomplished with the highest professional standards.
Work Schedule: The university's operating hours are Monday through Thursday 8am -5pm and Friday 8am through 1pm. This position requires occasional weekends and hours outside of regular business hours.
Licenses: None required
DISCLAIMER: The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
We believe that a diverse faculty and staff are essential to achieving academic excellence; thus, we strongly encourage applications from candidates from all racial, ethnic and cultural backgrounds.
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