Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Description
Job Summary
As the Head of Marketing at XCaliber Container, you will be responsible for leading the development and execution of the overall marketing strategy. Your role will involve optimizing and furthering our channels or routes to market, leading traditional and digital marketing plans, refining our customer journeys, increasing our content, enhancing our web, and ultimately reaching a larger targeted audience. You will be responsible for competitor research, product positioning, product and service offerings, product specifications, pricing while driving more customer engagement.
Responsibilities:
Requirements
Reporting Structure: The Head of Marketing will report to the CEO and work closely with the Sales team and overall XCaliber Staff.
Location: Hybrid with ability to travel the majority of the work week to Graham, TX. Reimbursement for commuter expenses (outside 100 miles) is available.
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