Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Description Summary
Track, analyze and maintain all implemented marketing programs, offers and special events with emphasis on hosted and other premium players.
Essential Duties and Responsibilities (other duties may be assigned)
Supervisory Responsibilities
None.
Access to Sensitive Areas and Information (ACRM/ACPS/ACCC)
As per the ACGC Access Matrix
Signatory Ability
None.
Required Education and/or Experience
Working Conditions/Physical Demands
To perform this job successfully, the individual must beable to stand, move and work throughout theoffice area and properties, including walking up to 1 mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. The individual may also be subjected to a smoke-filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.
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