Database Marketing Manager jobs in Santa Cruz, CA

Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Santa Cruz, CA FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 12 Days Ago

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Social Media Marketing Manager
  • Ecology Action
  • Santa Cruz, CA FULL_TIME
  • CONTEXT OF POSITION The Social Media Marketing Manager is responsible for taking charge of Ecology Action's (EA) social media presence across our suite of climate-focused brands. This position, which ...
  • 26 Days Ago

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Database Administrator
  • University of California Santa Cruz
  • Scotts Valley, CA FULL_TIME
  • Database Administrator Location: Scotts Valley Job ID: 33582 JOB POSTING NOTIFICATIONS UC Vaccination Policy: With limited exceptions, COVID-19 vaccinations are required for Covered Individuals under ...
  • Just Posted

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Demonstrador de Producto - Watsonville
  • NeoSol Marketing & Promotions
  • Watsonville, CA PART_TIME
  • Descripción del trabajo Si ha trabajado en servicios de alimentos, la industria de ventas o el servicio de atención al cliente y le gusta interactuar con los clientes, queremos que se una a nuestro eq...
  • 26 Days Ago

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Marketing Lead
  • Cruzio Internet / Santa Cruz Fiber
  • Santa Cruz, CA FULL_TIME
  • Starting Salary$25/hourVacation time, medical and dental benefits after 90 days.Free home internet and access to Cruzioworks coworking facility Job TypeFull-time Shift and ScheduleTypical schedule wou...
  • 10 Days Ago

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Marketing Intern
  • Santa Cruz Metropolitan Transit District
  • Santa Cruz, CA INTERN
  • We are looking for enthusiastic marketing interns to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implement...
  • 5 Days Ago

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0 Database Marketing Manager jobs found in Santa Cruz, CA area

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Contracts Manager, Product & Tech Contract Management
  • Netflix
  • Los Gatos, CA
  • Netflix is one of the world's leading entertainment services with over 260 million paid memberships in over 190 countrie...
  • 3/18/2024 12:00:00 AM

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Recruiting Consultant/Associate Consultant
  • Hireio, Inc.
  • San Jose, CA
  • About HireIO We are a Top Workforce Solution Provider in Silicon Valley. HireIO melds AI's precision with domain experti...
  • 3/18/2024 12:00:00 AM

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Corporate Buyer
  • Velodyne LiDAR Inc.
  • San Jose, CA
  • **Corporate Buyer** at Velodyne San Jose, CA Velodyne Lidar provides smart, powerful lidar solutions for autonomy and dr...
  • 3/18/2024 12:00:00 AM

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Remote Sales Specialist
  • Symmetry Financial Group The Clayton Agency
  • Saratoga, CA
  • Simple Solutions Financial Service needs the right agents to help our growing clientele build an asset and not a liabili...
  • 3/17/2024 12:00:00 AM

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Project Coordinator (Smart Pass)
  • IBI Group
  • San Jose, CA
  • Company Description Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy s...
  • 3/15/2024 12:00:00 AM

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Licensed Real Estate Listing Agent
  • Intero Real Estate Services
  • Los Gatos, CA
  • Job Description A Licensed Real Estate Listing Agents not only lists and manages housing sales, they also network and co...
  • 3/14/2024 12:00:00 AM

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Real Estate Sales Agent
  • Intero Real Estate Services
  • Saratoga, CA
  • Job Description A Real Estate Sales Agent is a real estate agent who manages the sale of residential properties for clie...
  • 3/14/2024 12:00:00 AM

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Real Estate Sales Representative
  • Intero Real Estate Services
  • San Jose, CA
  • Job Description A Real Estate Sales Representative is a real estate agent who meets with clients to help them with the p...
  • 3/14/2024 12:00:00 AM

Santa Cruz (/ˈsæntə ˈkruːz/, Spanish: Holy Cross) is the county seat and largest city of Santa Cruz County, California. As of 2013 the U.S. Census Bureau estimated Santa Cruz's population at 62,864. Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area. Santa Cruz is known for its moderate climate, natural environment, coastline, redwood forests, alternative community lifestyles, and socially liberal leanings. It is also home to th...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Manager jobs
$140,794 to $183,297
Santa Cruz, California area prices
were up 2.5% from a year ago

Database Marketing Manager in Danbury, CT
It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results.
December 08, 2019
Database Marketing Manager in Huntington, NY
The key driving force behind database marketing is establishing, building and then maintains a relationship with the customer.
November 28, 2019
Database Marketing Manager in Des Moines, IA
Well-versed in analytics, a classically-trained database marketer who will manage and grow the current database as well as author and develop strategic marketing analysis, segmentation and reporting to enable high-performing multi-channel campaigns and initiatives.
January 19, 2020