Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Database Marketing Group Manager is accountable for management of audience management team that will support Citi's US Personal Retail Bank and ThankYou Rewards Marketing strategies. The Group Manager will partner with Retail Marketing and Analytical teams on audience selection for Banking programs such as Checking, Savings, High Yield, and ThankYou Rewards programs in addition to supporting Offer enrollment microsites across brands and retail bank. The team will support multiple channels such as direct mail, digital, and email. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.
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Qualifications:
Education:
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group:
Marketing-------------------------------------------------
Job Family:
Database Marketing & Analytics------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
New York New York United States------------------------------------------------------
Primary Location Salary Range:
$149,600.00 - $224,400.00------------------------------------------------------
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