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Public Relations & Markeitng Specialist Job Description - First Security Bank & Trust

First Security Bank & Trust is looking for a skilled Public Relations & Marketing Specialist to enhance our presence both online and offline, ensure consistent messaging, and promote our banking services. As a Public Relations Specialist, you will play a pivotal role in shaping and executing our marketing and public relations strategies, driving customer engagement, and reinforcing our brand identity.

POSITION SUMMARY: Coordinate and produce effective marketing and communication in alignment with bank-wide goals. Provide a broad range of administrative support to the Marketing Manager.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop a thorough knowledge of all bank products and services.
• Create compelling content using both traditional and emerging technologies that showcase First Security’s core values, community involvement, and products.
• Collaborate with internal teams to identify stories and seek opportunities to position bank executives as thought leaders.
• Coordinate sharing of content publicly as part of the marketing department’s advertising objectives. Develop and share content internally to improve bank culture and employee knowledge of the bank, its products, and its services.
• Assist with special promotions which may include setting up lobby displays, planning open houses, organizing for parades, and any other special event as needed.
• Monitor media coverage and public perception of First Security as well as other financial organizations.
• Maintain an understanding of and ability to update company collateral, email blasts, and other communications.
• Ensure compliance with all bank advertising regulations.
• Participate in bank-sponsored events as outlined in financial institution’s “Community Events Program”.
• Perform additional duties as they become assigned or apparent.

DESIRED KNOWLEDGE, SKILLS, & ABILITIES

• Proficient skill level in Adobe Creative Cloud. Video shooting and editing skills preferable.
• Comfort with public speaking
• Strong organizational skills with ability to prioritize multiple tasks and work under pressure on an ongoing basis.
• Outstanding customer service skills. Demonstrated ability and willingness to work cooperatively with bank staff at all levels of the organization, as well as with vendors and the public.
• Valid driver’s License
• Ability to occasionally lift up to 30 pounds

QUALIFICATIONS

Education:  AA Degree

Experience: Two years recent, professional, experience in marketing, communications, journalism, advertising, graphic design or related field. 

Statements included on this job description are intended to describe the general nature and level of work performed by the employee(s) assigned to this job. The statements should not be construed as an exhaustive list of responsibilities, duties, and skills required. Accommodations will be made to allow for meeting the above requirements when it does not place “undue hardship” on First Security Bank & Trust.

At First Security Bank & Trust, we value the contributions of our employees and strive to create a positive and inclusive work environment. As a member of our team, you will have the opportunity to contribute to the growth and success of our organization while honing your skills in banking, marketing, and public relations. We offer competitive benefits and opportunities for career advancement.

If you are passionate about public relations, marketing, and the banking industry and want to join a dynamic team, we would love to hear from you.

About Us: First Security Bank & Trust is a leading community bank in Charles City, IA, providing a comprehensive range of banking services including personal banking, business banking, loans, insurance, and wealth management. We strive to create exceptional experiences for our customers by delivering tailored financial solutions and exceptional customer service. With a deep commitment to the community, we actively participate in local events, educational programs, and charitable initiatives to help foster a prosperous and vibrant community. Join our team and be part of our mission to make a positive impact on the lives of our clients and the community we serve.