Digital Marketing Analyst jobs in Battle Creek, MI

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Analyst
  • Hillsdale College
  • Hillsdale, MI FULL_TIME
  • Overview

    The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.

    Responsibilities

  • Collaborate with the Marketing Team on objectives and development of media plans, including audience targeting and segmentation, messaging, flighting, and reporting.
  • Provide reporting and insights on digital and social campaigns across multiple channels, including Facebook/Instagram, YouTube, Twitter, LinkedIn, Display, Search, etc.
  • Compile data across technology platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
  • Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop-off rates through the conversion funnel.
  • Contribute to conceptualization, development, and maintenance of dashboards and reporting interfaces using various reporting tools and technologies.
  • Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources, and resources.
  • Ensure campaigns are meeting clearly defined conversion objectives.
  • Automate repetitive processes to improve efficiency.
  • Maintain knowledge of industry best practices and new technologies
  • Qualifications

    QualificationsTo perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

     

     Education & Experience

    Undergraduate degree or comparable certification and training.  3-5 years of digital marketing experience with non-profit experience preferred.

     

    Other Skills

    • Proficient with Microsoft Excel.
    • Must possess strong analytical and organizational skills, attention to detail, and a self-starter mindset.
    • Be imaginative and have a practical approach to problem-solving.
    • Possess strong listening, communication, and presentation skills.
    • Prefer experience with DOMO, Tableau, Datorama, or similar dashboarding tools.
    • Have worked within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.
    • Exemplify the Marketing Department’s Core Virtues: Creative, Courageous, Relentless, Strategic, and Partnership.

     

    Personal Characteristics

    The Marketing Department frequently interacts with donors, faculty and staff.  A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential.  This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality. 

     

    Code of Commitment

    Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.

  • 1 Month Ago

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Digital Marketing Manager
  • Dimplex Thermal Solutions
  • Kalamazoo, MI FULL_TIME
  • Position Overview: The position is responsible for sustaining and growth of DTS sales through development and execution of a successful marketing strategy for Dimplex Thermal Solutions aligned with th...
  • 29 Days Ago

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Marketing Analyst
  • Hastings Manufacturing Company
  • Hastings, MI FULL_TIME
  • Description Responsible for optimizing, standardizing and automating Hastings product and marketing data.Research and mapping application carry-up coverageDatabase management and maintenance of all ve...
  • 28 Days Ago

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Business Analyst with Adobe CRM and Marketing
  • IndSoft Inc
  • Battle Creek, MI FULL_TIME
  • Job DescriptionKEY: Adobe CRM experience needed. Background in Marketing.Title: Business AnalystDuration: 6 monthsLocation: Battle Creek, MIThis Business Analyst will be working with marketing and bra...
  • 1 Month Ago

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Controls Technician
  • Digital Technology Solution
  • Litchfield, MI FULL_TIME
  • Job Description· Assist maintenance technicians in troubleshooting industrial control systems.· Work with engineering to implement automated solutions to production issues.· Train machine operators an...
  • 1 Month Ago

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Summer Sales Intern 2024
  • Aruza Marketing LLC
  • Kalamazoo, MI INTERN
  • The Aruza Marketing Internship provides individuals the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you will b...
  • Just Posted

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0 Digital Marketing Analyst jobs found in Battle Creek, MI area

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Customer Engagement Manager>
  • PetSmart, Inc.
  • Kalamazoo, MI
  • PetSmart, Inc. - 5200 west Amin St [Department Supervisor] As a Customer Engagement Manager at PetSmart, Inc., you'll: E...
  • 4/15/2024 12:00:00 AM

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Product Demonstrator Part Time
  • Product Connections
  • Battle Creek, MI
  • Job Posting: Overview Weekly Pay Flexible Schedule Fun Work Environment Career Advancement Opportunities Online and/or o...
  • 4/14/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Augusta, MI
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/14/2024 12:00:00 AM

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New Product Development Sourcing and Commodity Manager
  • SCN - Search Consulting Network
  • Richland, MI
  • My name is Jessica Birndorf, a Recruiter with SCN (www.SCNteam.com). We are partnering with a leading diversified manufa...
  • 4/13/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Battle Creek, MI
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/13/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Galesburg, MI
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/12/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Richland, MI
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/12/2024 12:00:00 AM

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Radio Host/ Digital Content Writer / Audio Production- Kalamazoo
  • Townsquare Media Inc.
  • Kalamazoo, MI
  • **Radio Host/ Digital Content Writer / Audio Production- Kalamazoo** at Townsquare Media Kalamazoo, MI **Radio Host/ Dig...
  • 4/12/2024 12:00:00 AM

Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area (MSA), which encompasses all of Calhoun County. As of the 2010 census, the city had a total population of 52,347, while the MSA's population was 136,146. According to the United States Census Bureau, the city has a total area of 43.73 square miles (113.26 km2), of which 42.61 square miles (110.36 km2) is land and 1.12 square miles (2.90 km2) is water, making Battle Cree...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$56,710 to $73,199
Battle Creek, Michigan area prices
were up 1.3% from a year ago

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