Digital Marketing Analyst jobs in Charlotte, NC

Thrive at work and at home: 

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!  
• Family building benefits include fertility coverage and adoption/surrogacy assistance.  
• 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.   
• Paid time off, including in support of volunteer and parental leave needs.     
• Educational and training opportunities through company programs along with tuition assistance and student debt support.   
• Learn more about our benefits here!  

• Serve as the analytics subject matter expert by developing leading data modeling tools, key performance indicators, goals, and reporting solutions. 
• Provide in-depth knowledge and expertise on how to leverage the use of internal and external data sources to support business needs and goals. 
• Gather data and information using a variety of tools and techniques to assure accurate output of findings. 
• Create and maintain analytics dashboards around usage, ROI, and other metrics for sales training programs, mobile apps, websites, and marketing/email campaigns. 
• Provide analysis using a host of analytics platforms, including Google AdWords, SEO/PPC (Semrush), social media monitoring tools, marketing automation (Marketo) and CRM platforms (Salesforce).   
• Manage cross-functional and complex projects from end-to-end and motivate others to data insights-driven decision-making. 
• Support the development and execution of project plans and campaigns by providing data requirement expectations and creating standard work.   
• Review and prepare data insights and recommendations for report-outs to key stakeholders and executive leadership.   
• Develop automated reporting and coach on self-service capabilities while ensuring accuracy and integrity of data and reporting platforms. 

• 5-10 years of relevant work experience in marketing, marketing operations 
• Experience working with industry tools, including email, web analytics (Google Analytics), content management system(s) 
• Ability to use and perform changes in website content management systems (especially Adobe Experience Manager)  
• Experience with A/B and multivariate experiments  
• Strong quantitative, analytical and problem-solving skills. You must be very comfortable with data analysis and able to use data to make recommendations and drive decisions. 
• A track record of delivering outstanding tangible results in a high performance environment 
• Bachelor’s degree in business, marketing or similar